Senior Data Analyst

Summary

Join Deputy, a global SaaS workforce management company, as a Senior Data Analyst to empower data-driven decision-making across various departments, with a focus on marketing and go-to-market strategies. In this role, you will play a critical role in collecting, analyzing, and interpreting large datasets to identify trends, patterns, and insights that drive business growth, optimize marketing campaigns, and improve our product offerings.

Requirements

• Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or a related field
• 4+ years of experience in a data analyst role, with a strong focus on marketing and go-to-market analytics, preferably in a SaaS environment
• Proven experience analyzing marketing data, including campaign performance, customer segmentation, lead generation, and conversion rates
• Strong analytical and problem-solving skills with a proven ability to extract insights from complex data and translate them into actionable recommendations for marketing and go-to-market strategies
• Proficiency in SQL and data visualization tools (e.g., Tableau, Thoughtspot)
• Experience with statistical analysis software (e.g., R, Python) is a plus
• Excellent communication and presentation skills with the ability to explain technical concepts to a non-technical audience, particularly marketing and sales professionals
• Ability to work independently and as part of a team in a fast-paced environment

Responsibilities

• Conduct in-depth analysis of complex data from multiple sources, including marketing automation platforms, CRM systems, and product usage data, to extract meaningful insights and identify trends
• Develop and maintain reports, dashboards, and visualizations to effectively communicate findings to stakeholders, particularly related to marketing performance, customer acquisition, and product adoption
• Analyze key performance indicators (KPIs) and metrics to track the effectiveness of marketing campaigns, identify areas for improvement, and measure the return on investment (ROI) of marketing initiatives
• Build and maintain data models to support business analysis and reporting needs, particularly related to customer segmentation, lead scoring, and campaign optimization
• Translate business requirements into technical specifications for data analysis and reporting related to marketing and go-to-market strategies
• Ensure the accuracy, completeness, and consistency of data used for analysis and reporting, particularly data related to marketing and customer interactions
• Stay informed about industry best practices and emerging trends in data analysis and reporting for marketing and go-to-market strategies
• Effectively communicate complex data analysis concepts to both technical and non-technical audiences, including marketing and sales teams
• Collaborate with data engineers, marketing managers, product managers, and business stakeholders to understand data needs and provide data-driven solutions for marketing and go-to-market initiatives
• Present findings and recommendations to senior management and other stakeholders in a clear and concise manner, with a focus on the impact of data-driven insights on marketing performance and business growth

Benefits

• Ownership in the company via Share Options
• Company match 401k plan
• Comprehensive health benefits
• Commuter reimbursement program
• Flexible remote-first work policy
• Company wide development and coaching