Senior Data Analyst

Summary

The job is for a Senior Data Analyst at Known, a modern marketing company that combines art and science. The role involves optimizing media campaigns, developing insights, and driving performance for clients in the programmatic advertising landscape. The position requires a BS/BA degree, 2+ years of professional experience in data analysis, proficiency in data analysis tools, and familiarity with digital advertising concepts and metrics.

Requirements

• A BS/BA degree from an accredited college or university. STEM degrees are preferred
• 2+ years professional experience in data analysis, preferably in advertising, ad tech, or marketing
• Proficiency in data analysis tools (e.g., SQL, Python) and data visualization platforms (e.g., Tableau, Looker)
• Experience working with large datasets and ability to derive meaningful insights
• Familiarity with digital advertising concepts and metrics
• Excellent problem-solving skills and attention to detail
• Strong communication skills with the ability to present complex information clearly
• Experience with A/B testing and statistical analysis

Responsibilities

• Independently build and sometimes present campaign-related analyses and results
• Build campaigns and implement new optimizations, strategies and tests
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Operate existing software infrastructure to traffic, evaluate performance, and analyze media
• Help develop new approaches (algorithms, models, and automation) to optimize KPIs and improve Known IP

Preferred Qualifications

• Knowledge of programmatic advertising platforms (e.g., The Trade Desk, Amazon DSP, DV360)
• Experience with machine learning techniques and their application in marketing

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave