Senior Data Analyst

Summary

The job description is for a Senior Data Analyst position in Sleeper's marketing growth team. The role involves developing and maintaining datasets, statistical models, and reporting tools with a focus on marketing. The candidate should have relevant experience and skills in analytics, SQL, statistics, marketing measurement, and visualization tools.

Requirements

• 3-5+ years of experience within an analytics-oriented role is required
• Very strong SQL skills, including experience building and maintaining complex SQL pipelines
• Strong statistical knowledge: ability to tease out incrementality vs. correlations, confounder identification and amelioration, etc
• Strong understanding of marketing measurement, attribution, and analysis
• Experience working with Tableau or similar visualization tools

Responsibilities

• Develop and maintain datasets, KPIs, and reporting tools / dashboards for various teams, with a focus on marketing
• Develop statistical models explaining campaign performance, impact, and other key patterns
• Identify insights and trends without relying on full attribution accuracy
• Perform ad-hoc analyses to better understand user behavior / trends, impact of different promotions, etc
• Translate insights into actionable recommendations
• Work cross functionally with various teams to test and iterate on existing and new campaigns

Preferred Qualifications

Proficiency in Python, R, or other similar languages a strong plus, but not a requirement

Benefits

• Compensation: We believe in fair and equitable pay. For this role, in this particular location, a reasonable estimate of the base salary range for new hires is between $90,000 USD to $150,000 USD
• Benefits: Medical, Dental, PTO, and 401k