Senior Demand Generation Campaign Specialist

Summary

Join Datacor, a leading provider of software solutions for process manufacturing, as a Campaign Specialist. Lead and execute demand generation campaigns targeting the Chemical and Gas, Welding and Industrial Supply (GWIS) industries. Develop and manage multi-channel campaigns across various platforms. Collaborate with product marketing and sales teams to optimize lead generation and nurturing processes. Analyze campaign performance, providing data-driven insights for improvement. This role requires strong analytical skills, excellent communication, and experience in demand generation and digital marketing.

Requirements

• 5+ years in demand generation, digital marketing, or campaign management. Specific experience in marketing to the chemical and/or GWIS manufacturing industry is a plus
• Proven track record of executing multi-channel campaigns that generate leads and contribute to revenue growth
• Results-driven with a growth mindset and a strong focus on continuous learning and improvement
• Highly organized with exceptional attention to detail and the ability to manage multiple projects
• Strong analytical skills, with the ability to interpret data, measure success, and make recommendations for optimization
• Excellent written and verbal communication skills with a focus on storytelling and translating complex topics into clear, compelling messages
• General understanding of marketing automation and CRM tools, such as Marketo, HubSpot, Pardot, and Salesforce
• Experience with Google Analytics, digital advertising platforms, and social media management tools

Responsibilities

• Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads
• Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs
• Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads
• Build automated nurture streams, utilizing segmentation to create personalized customer journeys
• Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI
• Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness
• Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement
• Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth