Senior Demand Generation Manager

Summary

Join Samsara's Demand Generation team as a Public Sector marketing professional. You will execute marketing programs to drive qualified leads for our Public Sector sales teams, contributing to quarterly pipeline commitments. Collaborate with cross-functional teams to execute integrated campaigns across various channels. Forecast and measure the impact of demand generation activities, continuously evaluating performance and ROI. Strategize and execute email campaigns, webinars, and other marketing initiatives. This remote US-based role requires 5+ years of relevant experience, strong analytical and communication skills, and experience with the Public Sector. Samsara offers a competitive compensation package, including health benefits and flexible working.

Requirements

• 5+ years of demand generation, growth marketing, or other relevant marketing experience
• Analytical skills with experience using data to drive business impact
• Be highly collaborative and have a strong track record of planning, building, and managing large-scale campaigns
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives
• Has experience working in or with the Public Sector, especially state or local governments
• BS/BA degree or equivalent experience required

Responsibilities

• Collaborate with cross-functional team members in marketing, sales, finance, business operations, product, and account development to execute a best-in-class go-to-market motion by leading joint initiatives, facilitating communication across departments, and driving alignment on marketing strategies
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly
• Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs
• Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

Preferred Qualifications

• Is an expert in B2B tech marketing and is an analytical yet creative hands-on marketer with a passion for growth marketing
• Displays strong interpersonal skills, and a high degree of initiative, with the ability to work in and across teams
• Strong writing skills and experience creating content for emails, blogs, webinars, or web pages
• Has experience with ON24 and Marketo

Benefits

• Full time employees receive a competitive total compensation package along with employee-led remote and flexible working
• Health benefits
• Samsara for Good charity fund