Senior Manager, Demand Generation

Summary

Join 15Five as a Senior Manager, Demand Gen and be accountable for creating high-quality marketing pipelines that drive revenue. You will own demand generation strategies, manage a small team, and collaborate with cross-functional stakeholders. Success requires a deep understanding of demand creation and capture, data-driven decision-making, and real-time optimization. The ideal candidate possesses extensive demand generation experience, thrives in fast-paced environments, and embraces a player-coach leadership style. 15Five offers a comprehensive benefits package including full medical, dental, and vision insurance, flexible time off, paid parental leave, and various wellness programs.

Requirements

• 7+ years of Demand Gen experience as a high-performing IC and/or manager
• A hands-on, extreme ownership mentality
• Significant experience in a fast-moving startup or scaleup environment focused on velocity and customer impact
• Willingness to pitch in to help your teammates and other stakeholders

Responsibilities

• Hands-on ownership of high-quality, high-intend, fast-moving pipeline in alignment with 15Five’s marketing strategy
• Deep understanding of the why behind what’s working and what’s not concerning demand creation and demand capture
• Create and maintain real-time dashboards and reporting frameworks to track marketing campaign performance, pipeline contribution, and ROI
• Implement data-driven segmentation and audience targeting strategies to improve engagement rates and conversion efficiency
• Real-time improvements and optimizations of systems, processes, and tech to deliver more pipeline per dollar
• Excellent cross-functional partnership with Sales Development, RevOps, Sales, Account Management, Digital-Led Engagement, and other critical stakeholders
• Management of a small marketing team that delivers a big, critical impact for 15Five
• Full alignment with the Refine Labs / Chris Walker approach to demand creation and demand capture
• Own the connection between demand gen and sales development, ensuring seamless campaign handoffs, nurture flows, and process alignment

Preferred Qualifications

People management experience

Benefits

• Full Medical, Dental, and Vision Insurance
• Flexible Time Off (minimum 3 weeks off every year)
• Employer paid Short-Term, Long-Term Disability, and Term Life
• 401K with 4% match at 6 months of employment
• Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)
• Up to 16 weeks Paid Parental Leave for birth and non-birth parents
• 16 paid holidays in 2025
• TalkSpace (mental health therapy)
• Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)
• Thrive Time (2 hours of time on Friday dedicated to your personal self-care/self-growth/recharge activities)
• Monthly reimbursement for internet
• Sabbatical Program accessed at 7 Years
• Extensive training and development such as strengths discovery and alignment and Manager specific development opportunities