MissionWired is hiring a
Senior Digital Ads Strategist in United States

Summary

We are seeking a full-time Senior Digital Ads Strategist to lead the strategy and drive innovation in digital advertising at MissionWired, a direct marketing agency for nonprofits and Democratic organizations. The role involves developing acquisition strategies, working with cross-functional teams, assessing client KPIs, identifying opportunities to optimize performance, presenting results to clients, and staying on top of the latest digital advertising trends.

Requirements

• A passion for making our world a better place
• At least 3 years of paid media, advertising operations, or paid social media optimization
• Experience with agency, nonprofit, or political work in digital advertising, fundraising, and marketing
• Experience implementing ads campaigns across a variety of advertising channels, including Facebook, Twitter, and/or Google
• Obsessive attention to detail and intense curiosity
• Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions
• Excellent verbal, written, and presentation skills
• Ability to work with various technology platforms
• Ability to juggle and multitask on multiple projects in a deadline-driven environment

Responsibilities

• Developing acquisition strategy for a range of clients
• Working closely with other members of the ads team, account teams, writers, and production staff to make sure we're delivering stellar results
• Helping clients understand our approach and results in the context of their broader cross-channel digital marketing program
• Designing innovative advertising campaigns that help achieve clients’ donor acquisition and advertising goals in the short term, with an eye toward driving long-term fundraising and engagement success
• Leading cross-functional teams to develop creative and implement ads campaigns across a variety of advertising channels, including Facebook, Twitter, and Google
• Assessing client KPIs and ensuring maximum ROI of ads campaigns
• Identifying and acting on opportunities to optimize performance
• Presenting results to clients
• Working with client teams to develop advertising plans and projections
• Staying on top of the latest digital advertising trends, networks, and formats

Preferred Qualifications

• Background in online acquisition and digital fundraising is strongly preferred
• Client management experience is recommended

Benefits

• 100% employer-paid premiums for platinum-level medical plan on a national health care network
• 100% employer-paid life insurance and short term disability
• 50% employer-paid vision and dental insurance
• 401(k) with 3% employer contribution
• 17 vacation days in addition to 12 paid holidays, sick days, bereavement leave, and a volunteer day off
• Paid parental leave at 100% of your salary
• Financial support for reproductive and transgender care
• Flexible telecommute and remote work policies
• Company issued Mac products for home offices
• Cell phone service reimbursement, meal and ride-share reimbursement, and other perks available