Senior Marketing Manager

Summary

Join Human Edge as Senior Marketing Manager and be accountable for strategy implementation, positioning, messaging, and branding of our products and services. Design and implement account-based marketing campaigns, work closely with cross-functional teams, monitor campaign performance, and manage marketing projects from concept to completion.

Requirements

• 8-10 years of experience in Marketing with at least three years of hands-on experience with the online launch of B2B products and services
• Relevant experience in the Human Capital industry (nice to have)
• English C2 or equivalent
• University degree (Bachelor), ideally in Marketing
• CRM experience to enable digital marketing and sales
• Analytic skills : effective at articulating data and insights for sales conversion
• Deep understanding of business models and marketplace trends
• Digital marketing skills, product launch, and campaign management
• Ability to address business problems with solutions that create new insights and drive better people decisions for our clients
• WordPress, LearnDash, WooCommerce, Hubspot, and other emerging tools are a big plus!

Responsibilities

• Design and implement account-based marketing campaigns to drive lead generation and advance our web presence (including SEO, SEM, social media, and email marketing)
• Work closely with cross-functional teams, such as Consultants, graphic designers, and content development teams to ensure seamless execution of marketing initiatives
• Monitor and analyze campaign performance using marketing analytics tools and prepare regular reports to assess the effectiveness of marketing efforts
• Manage marketing projects from concept to completion, ensuring all tasks are completed on time and within scope
• Oversee the creation and organization of marketing content , including blog posts, social media updates, and email campaigns