Intus Care is hiring a
Senior Marketing Manager, Remote - Worldwide

Summary

The job is for a Senior Marketing Manager at Intus Care, a healthcare analytics company. The role involves managing traditional marketing responsibilities, collaborating cross-functionally with product teams, conducting market research, developing standardized language, creating sales materials, executing outbound lead generation campaigns, overseeing the website, and ensuring a healthy marketing funnel.

Requirements

• Proven experience as a digital health marketing leader
• At least 7 years of experience in digital health marketing
• Extensive track record of successfully supporting marketing and go-to-market strategies for complex product launches
• Experience working closely with product teams to understand complex products and create resonating messaging
• Deep understanding of various healthcare models within the value-based care space
• Strong project management skills with the ability to develop detailed project and marketing plans
• Excellent communication and interpersonal skills, with the ability to collaborate with individuals and teams of varying backgrounds
• Demonstrated ability to deliver consistent results autonomously and manage multiple priorities in a fast-paced environment
• Must reside in the United States of America

Responsibilities

• Manage traditional marketing responsibilities, including core messaging, brand building, and lead generation campaigns
• Collaborate cross-functionally with the product team and product owners to understand the value propositions of our offerings and align on product launch timelines
• Lead initiatives to enhance and strengthen our brand presence across various channels, ensuring consistent and impactful brand messaging
• Conduct comprehensive market research to gather insights and data that inform our messaging, positioning, and overall marketing strategy
• Develop a cohesive story and messaging framework that reflects our offerings and company mission
• Equip sales teams with core messaging and presentations that adequately reflect our offerings
• Develop and implement standardized language and messaging guidelines to ensure consistency across all marketing materials and communications
• Responsible for working with contracted designers to create all sales presentations and collateral
• Design, execute, and optimize outbound lead generation campaigns to drive awareness and generate qualified leads
• Oversee the continuous improvement and refreshing of our website to ensure it reflects our brand, is user-friendly, and effectively converts visitors into leads
• Ensure a robust and healthy marketing funnel by continuously monitoring, analyzing, and optimizing lead generation activities
• Responsible for preparation and coordination for all relevant conferences

Benefits

• Competitive salary package
• Comprehensive benefits including health, dental, and vision insurance
• A collaborative, inclusive, and dynamic work environment
• Opportunities for professional growth and development