Senior Digital Program Director

Summary

Join Unlock Health as a Senior Digital Program Director and lead a team of performance marketing Campaign Managers overseeing paid search, paid social, programmatic media, and analytics for major healthcare accounts. You will provide strategic guidance, collaborate with client and sales teams, and contribute to new business pitches. This role demands experience leading senior teams, managing client relationships at the VP level and above, and developing sophisticated digital media strategies. You will be responsible for team performance, budget management, and ensuring client satisfaction. Unlock Health offers a competitive salary and benefits package, including flexible PTO, paid parental leave, and hybrid/remote work options.

Requirements

• Highly sophisticated performance media strategy background (ideally in healthcare, but not required)
• Experience leading teams of senior individual contributors
• Experience with in-person new business pitches
• Experience and comfortability leading strategy conversations with senior client stakeholders (VP+) and making recommendations about campaign targeting capabilities

Responsibilities

• Be accountable for the growth and evolution of Strategic Accounts, ensuring client goals are met and opportunities for expansion are identified
• Engage in client touchpoints, often with senior stakeholders, as needed to foster relationships, address concerns, ensure satisfaction, and position Unlock Health as a critical partner in their digital efforts
• Review and strategize on new client requests, ensuring the team has the resources, clarity, and support needed for successful execution
• Serve as subject matter expert for new business pitches where sophisticated digital media and analytics strategy is required. Some occasional travel may be required
• Identify opportunities to increase scalability and efficiencies within the Strategic Accounts book of business by optimizing workflows, leveraging technology, and refining processes
• Direct and manage team to deliver against client KPIs using available resources; make appropriate internal resource requests to ensure client goals are met
• Proactively identify opportunities, strategies, and testing opportunities to exceed client KPIs and expectations
• Serve as the escalation resource regarding recommendations, campaign optimizations, issues, and client questions where the Pod requires assistance and coaching
• Diagnose, triage, and solve campaign and account issues, both internally and externally; communicate any known risks internally to executive team
• Review and manage budgets in the proprietary Unlock Media Control Platform for accounts assigned to respective Pod to ensure accuracy and delivery
• Participate in cross-functional meetings to prioritize account work, identifying opportunities for growth (e.g., increased budget, recommendations for renewal or expansion) and to plan for incoming additional client campaigns
• Hold weekly Pod meetings to review deliverables, address roadblocks, and optimize time allocation to meet client objectives
• Lead and mentor your Pod through organizational and process-related changes, ensuring smooth transitions and team alignment
• Conduct weekly 1:1s with direct reports to provide coaching, monitor performance, and address individual needs
• Manage timesheet approvals and assignment distribution through Adobe Workfront to ensure efficient operations and balanced workloads for Pod members
• Conduct quarterly reviews for direct reports to assess performance, provide actionable feedback, and support professional growth
• Identify and mentor high-potential candidates for future Director roles by providing training, leadership opportunities, and ongoing feedback
• Communicate regularly with the Senior Director and VP of Performance Marketing on team issues regarding performance and education/training needs
• Communicate regularly with the Digital Media Strategy Team to ensure alignment on recommendations, advancing internal thought leadership, and evolving processes
• Provide regular feedback to senior management on opportunities to grow and evolve digital media offerings for more sophisticated clients
• Participate in occasional thought leadership or conference/event attendance as relevant
• Uphold company culture, values and a positive, collaborative environment

Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program