Senior Director, Brand Strategy

Summary

Join Cielo as a Brand Strategy Senior Director and lead the development and execution of innovative brand and talent marketing solutions. This key leadership position requires building senior-level client relationships, managing a significant portfolio, and driving revenue growth. You will leverage expertise in employer branding, recruitment marketing, and employee communications to ensure client satisfaction. The role demands a proven ability to achieve revenue targets, create new opportunities, and lead a high-performing team. This commercially oriented, global role contributes to the organization’s thought leadership and reputation. The position is remote for UK-based candidates with occasional travel to London/Derby.

Requirements

• Bachelor’s or Master’s degree in marketing, business, or related field
• Relevant marketing and digital vocational training
• Extensive experience delivering employer brand, recruitment marketing, and employee communications programs
• Proven success in managing client relationships, service delivery, and P&L responsibilities
• Expertise in leveraging data to generate insights and develop strategic marketing recommendations
• Demonstrated ability to launch and operationalize innovative services or products
• Strong digital expertise and curiosity to stay ahead of trends
• Exceptional leadership and people management skills, with a focus on professional development
• Commercially savvy with the ability to identify opportunities and deliver measurable outcomes
• Excellent communication and storytelling abilities to present insights and strategies effectively

Responsibilities

• Build and maintain senior-level client relationships to understand business challenges and deliver customized employer brand and talent marketing strategies
• Consult with client leaders, providing strategic insights, thought leadership, and best practices to address their unique needs
• Develop and execute brand strategies that generate measurable ROI, improve the quality of hire, and ignite talent performance
• Lead scoping and delivery of high-value brand projects (up to $250K each) while maintaining accountability for commercial, service, and reputational excellence
• Own and manage a client portfolio valued at approximately £4M+, identifying opportunities to expand services and increase revenue
• Partner with sales and account teams to convert new opportunities
• Lead the creation of compelling services, products, and IP to enhance Cielo’s portfolio of employer brand solutions
• Act as a visible leader and expert in employer branding, representing Cielo through speaking engagements, summits, and published thought leadership
• Provide insights and strategic recommendations by transforming marketing data into powerful stories
• Champion innovative approaches to recruitment marketing, digital solutions, and employer brand strategies, ensuring continuous improvement and best practices
• Ensure operational excellence within the Brand Practice by standardizing delivery models, optimizing processes, and embedding governance standards
• Lead, mentor, and develop a team of Brand & Digital Consultants, Campaign Managers, and Senior Consultants to deliver exceptional client service
• Support regional leaders to align service delivery with business objectives and maintain sustainable operating models
• Oversee P&L management, including forecasting, budgeting, and ensuring financial performance targets are met
• Maintain accountability for service delivery standards, ensuring consistent quality across client portfolios
• Deliver strategic evaluations such as digital audits and provide actionable recommendations to clients for brand improvements
• Manage the integration of brand solutions with recruitment marketing and communications programs for seamless delivery

Preferred Qualifications

Agency, outsourcing, or consulting experience