Authentic is hiring a
Senior Digital Strategist

Summary

Authentic is seeking a Temporary Senior Digital Strategist to join their Email team for the remainder of the election cycle. This is a full-time (temporary) union position with a fixed starting salary of $78,000 annually and various benefits including health insurance, matched 401K, flexible vacation and sick leave, and more. The responsibilities include serving as email lead on several complex client accounts, developing data-informed email strategies, providing support across the team, ensuring authentic and honest voice of clients, using email CRMs and online platforms, delivering professional reports, regularly A/B testing, managing client communication, collaborating with other teams, proofreading content, and responding to news in real-time. The qualifications include experience and demonstrated success in a strategist-level role or equivalent, knowledge of digital strategy and email fundraising, deep knowledge of email best practices, strong written and verbal communication skills, ability to handle multiple tasks, proficiency in using G-Suite tools and HTML coding, understanding of progressive tools, experience managing an email program, and willingness to contribute to a collaborative team culture.

Requirements

• Experience and demonstrated success in a strategist-level role or equivalent
• Demonstrated knowledge of digital strategy and email fundraising
• Deep knowledge of email best practices including theories of change, creative writing, A/B testing, error-free copywriting, and email formatting
• Very strong written and verbal communication skills, time management, and attention to detail
• Demonstrated experience ‘thinking outside the box’ and finding creative solutions to complex problems
• Ability to handle multiple challenging tasks at once and meet tight deadlines as needed
• Proficiency in using G-Suite tools including shared Google Drive, Google Sheets, and Google Docs
• Proficiency in HTML coding
• Thorough understanding of and experience using progressive tools, including ActBlue, NGP, EveryAction, Action Network, ActionKit, and more
• Experience managing an email program and explaining strategy to stakeholders is required

Responsibilities

• Serve as email lead on several complex client accounts — developing and explaining email strategy, communicating with the client, setting content calendars and goals, writing compelling emails, managing client approvals, executing email production, analyzing results, and optimizing based on performance and client feedback
• Build creative data-informed email strategies that generate strong results in rapid response moments, while also setting programs up for long-term success — coming up with ‘out of the box’ ideas to set programs apart
• Provide support across the team as needed or assigned — helping draft, build, and proofread content for other programs as needed, and helping provide coverage if necessary
• Ensure all content is rooted in the authentic and honest voice of the client, and that each program is unique to each client
• Use email CRMs and online platforms to produce emails and track results
• Develop and deliver professional reports, projections, and memos for clients
• Regularly A/B test topics and tactics across clients, while remaining on top of digital trends and tools, ensuring we are proactive in innovating for our clients
• Effectively manage client communication and expectations across multiple programs
• Work collaboratively with other strategists, managers, and members of the paid media and content teams to develop holistic strategies to maximize results across clients
• Proofread and help fact check content before it goes to the client or to supporters
• Brainstorm creative email ideas for clients and contribute to a collaborative team culture
• Regularly work independently while also helping provide support across the team, sharing best practices and helping with coverage as needed
• Respond to news in real-time as needed, by drafting and producing rapid messages in response to fast-breaking news
• Perform additional responsibilities as requested

Preferred Qualifications

Experience contributing to a collaborative team culture

Benefits

• 100% employer-paid health care, vision, and dental
• 100% employer-paid life insurance and disability
• 401(k) with 3% employer contribution and additional 2% employer match, fully vested on day one
• Flexible vacation and sick leave
• Flexible telecommute and remote work policies
• Monthly phone reimbursement
• Wellness benefits
• Mental health benefits
• Commuter benefits
• Home office stipend or local hot desk