Senior Digital Account Director - Integrated Lead

Wpromote Logo

Wpromote

πŸ’΅ $130k-$165k
πŸ“Remote - United States

Summary

Join Wpromote as a Senior Account Director to co-lead a global athleisure brand account. This leadership role requires expertise in media, creativity, data, and commerce, focusing on delivering integrated, performance-driven strategies. You will be responsible for driving brand growth and measurable business outcomes, collaborating with client and agency teams. You will champion innovation, guide high-performing teams, and ensure media becomes a growth engine. Wpromote offers a remote-first culture, unlimited PTO, flexible schedules, and various benefits. The anticipated annual salary ranges from $130,000 to $165,000, with total compensation including benefits. This position may be performed remotely in the U.S., with preference given to Southern California candidates. Immigration sponsorship is not available for this role.

Requirements

  • 8+ years of Client Leadership experience at a media or integrated agency including significant client leadership responsibilities
  • A knack for bringing together multiple agencies, internal teams, and external partners to deliver unified solutions
  • Proven experience working on consumer lifestyle, fashion, retail, or global brand accounts
  • The ability to blend strategic media thinking with commercial acumen, creativity, and empathy
  • Comfortability in navigating the intersection of brand building and performance marketing, with a command of digital, traditional, and emerging channels
  • Strong leadership skills with the ability to mentor, motivate, and mobilize a team across geographies and functions
  • The ability to zoom out to see the bigger business picture, and zoom in to ensure flawless delivery
  • Familiarity with modern measurement, attribution, retail media, social commerce, influencer strategy, and media-tech innovation
  • Confident presentation skills with a persuasive POV, comfortability in boardrooms and brainstorms alike
  • Digital fluency and data savviness with curiosity for experimentation and optimization

Responsibilities

  • Serve as the day-to-day senior lead and strategic advisor to client stakeholders
  • Lead the strategic direction of integrated media strategies rooted in brand purpose, cultural relevance, data intelligence, and consumer insight
  • Translate marketing challenges into multi-market, full-funnel media solutions that drive business outcomes, from brand heat to incremental revenue
  • Partner with strategy, data, and analytics, and creative teams to ensure cohesive, insight-driven storytelling across the funnel
  • Act as the connective tissue across the integrated agency team, ensuring alignment across strategy, media, data, and creative functions
  • Cultivate a strong team culture with your cross-functional team, building capability, fostering development, and mentoring rising talent
  • Lead by example in a collaborative, curious, and performance-driven environment
  • Stay ahead of media trends, from AI-powered planning tools to new commerce platforms, and translating them into actionable, test-and-learn opportunities for the brand
  • Actively challenge the status quo with ideas that push boundaries and deliver unexpected value to the client and their consumers
  • Drive organic growth by identifying and shaping new opportunities across markets and disciplines
  • Own the commercial health of the account, including scope, resourcing, margin, forecasting, and revenue growth
  • Ensure operational excellence in planning, buying, and reporting processes
  • Present campaign performance and business impact clearly to clients, partnering with analytics teams to build compelling narratives grounded in outcomes

Preferred Qualifications

Experience leading regional or global multi-market campaigns

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!

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