Remote Senior Director

Summary

Join amika as a Senior Director of Global Influencer + Communications Strategy to lead the development and execution of global influencer marketing strategies that support brand initiatives. This role will be responsible for building relationships, managing budgets, and driving business outcomes in a fast-paced environment.

Requirements

• Bachelor’s Degree preferred
• 12+ years of relevant experience in developing and delivering global influencer marketing strategies in a dynamic, fast-paced environment across social platforms (Instagram, TikTok, Youtube), including at least 8 years of people management experience
• Proven track record of building a high growth, top EMV brand within the premium beauty category. Haircare experience (especially with a professional salon brand) is a huge plus but not required
• Entrepreneurial mindset, comfortable with ambiguity + creating processes + collaborative partnerships to set up a high growth brand for future success
• Creative and strategic mindset with a love for culture, innovation + building relationships. A left and right-brained thinker who demonstrates
• Passion for building communities + relationships, with the ability to market at the speed of culture
• Strong business acumen, strategic thinking, and analytical skills
• Proven ability to drive both marketing + commercial outcomes while delivering to KPI goals
• Ability to leverage data + analysis to drive ROI-focused initiatives
• Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
• Adept at managing multi-stakeholder initiatives and solving problems/removing obstacles to get work done/drive execution
• Excellent written and verbal communication skills

Responsibilities

• Lead development and drive cohesive execution of global influencer + earned media marketing strategies
• Continually identify, expand, and nurture relationships with a diverse network of brand-relevant advocates + ambassadors
• Identify and recommend most strategically-relevant tactics to accelerate brand EMV + impressions
• Lead and inspire direct team with a mindset of anticipation, collaboration, and innovation
• Flawlessly connect the dots between broader brand strategy, marketing objectives, department initiatives, and day to day execution
• Monitor, pivot, and enhance strategy as needed based on performance reporting, industry trends, innovations, target audience preferences, and competitive analysis
• Manage all PR+ influencer initiatives related to the brand’s go-to market 360 plans in support of all new launches, campaigns, activations, and always-on equity storytelling
• Partner with social + integrated media team leads on all paid campaigns + activations to ensure alignment and cohesive storytelling for maximum reach and KPIs across organic, paid, and earned channels
• Drive development and communication of global influencer guidelines
• Help identify and negotiate larger-scale, brand-relevant partnerships and collaborations to fuel annual marketing plans
• Lead annual influencer events strategy + tentpole activations to create unique and memorable experiences that build brand love and fuel advocacy aligned to brand, product, and campaign objectives
• Oversee ongoing influencer measurement and reporting; drive, track, and report on keys KPIs, including rank, EMV, impressions, and retention, aligned to broader marketing goals
• Responsible for closely managing influencer + PR annual budget in collaboration with finance + AVP, global consumer engagement
• Support and guide team across all influencer negotiations, contracts, brief development, and content approval, ensuring alignment with brand/product communication objectives
• Partner closely with PR + Influencer Director and North America PR agency to ensure strategy and plans closely align with broader brand business and marketing goals while meeting KPI goals
• Lead Product/Brand Crisis/Corporate Communications management in partnership with PR agency