Senior Director

Summary

Join Grammarly's Product Marketing team as a Senior/Director of Product Marketing, Enterprise to lead the development of messaging and go-to-market strategy for Enterprises and Educational Institutions. This role will involve generating customer insights, defining ideal customer profiles, establishing differentiated messaging, and leading cross-functional teams.

Requirements

• Is able to collaborate in person 4 weeks per quarter, traveling if necessary to the hub where the team is based
• Has a minimum of 12 years of experience in Product Marketing or marketing leadership roles within the B2B SaaS industry
• Has experience with product marketing, sales enablement, and sales pipeline generation programs
• Has successfully collaborated with executive stakeholders, including Heads of Sales and the Head of Revenue Marketing
• Has experience building or driving go-to-market campaigns with a track record of meeting and exceeding pipeline targets
• Demonstrates exceptional written, visual, verbal communication, and presentation skills
• Has the ability to lead and influence cross-functional teams with a clear vision and to deliver results
• Has experience directly managing small teams, program managing the work of large cross-functional teams, and collaborating with senior cross-functional stakeholders
• Can operationalize strategic plans, including setting resourcing, navigating tradeoffs, and ensuring timely execution
• Has a strong analytical and data-driven mindset, with the ability to gain insights from complex datasets and translate them into actionable strategies
• Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
• Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust

Responsibilities

• Generate a deep understanding of our business and educational institution buyers and users
• Define and validate our ideal customer profile, including target firmographics and functions
• Establish differentiated messaging for Enterprises and Educational Institutions based on customer and market insights
• Lead the vision for full-funnel content for leaders in crucial buying centers, including marketing, customer success, sales, and HR
• Create a quarterly GTM narrative with priorities to drive sales and marketing enablement and sales programs
• Partner with the Enterprise product team to ensure we build capabilities that meet customer needs
• Work with PR, brand, and events teams to drive thought leadership campaigns for our target audiences
• Partner with the Revenue Marketing team to create quarterly campaigns and programs to increase the sales pipeline in the field
• Collaborate with the customer success team to drive Enterprise account retention and upsell
• Work closely with the analyst relations, customer, and marketing teams to shape and respond to the market
• Collaborate with the sales enablement team to ensure the sales team has the assets and messaging to connect with buyers effectively
• Commission market research to understand market trends and customer needs for use internally and for PR and demand generation
• Manage and develop a team of exceptional solutions and go-to-market marketers

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick days
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities