Plotly is hiring a
Senior Director

Summary

The job is for a Senior Demand Generation Director at Plotly, a data science company known for its interactive data visualizations. The role requires 8+ years of experience in marketing with a focus on demand generation in the tech or B2B sectors. Responsibilities include developing and executing a comprehensive demand generation strategy, leading multi-channel campaigns, collaborating with sales and marketing teams, utilizing advanced analytics, and staying abreast of the latest trends in demand generation.

Requirements

• 8+ years of experience in marketing with a strong focus on demand generation in the tech or B2B sectors
• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred
• Demonstrated success in designing and executing integrated marketing campaigns that deliver measurable results
• Experience in designing and executing industry, customer, president’s club and private events
• Strong analytical skills with experience in CRM and marketing automation tools (e.g., Salesforce, HubSpot)
• Excellent project management skills with the ability to lead and collaborate across cross-functional teams
• Exceptional communication and interpersonal skills
• Experience with SEO/SEM, data analytics, and performance metrics

Responsibilities

• Develop and execute a comprehensive demand generation strategy that aligns with Plotly’s growth objectives and enhances visibility in the market
• Lead and optimize multi-channel campaigns, including email, SEM, social media, webinars, and event marketing to generate leads and drive conversions
• Create creative, memorable experiences for community, customer and field events
• Collaborate with sales and marketing teams to ensure that demand generation strategies are integrated with sales objectives and follow-up processes
• Utilize advanced analytics to track campaign performance, measure ROI, and continuously refine tactics based on data insights
• Manage the marketing budget for demand generation activities, ensuring optimal allocation of resources for maximum impact
• Oversee the creation and execution of targeted content and messaging that resonates with different segments of the customer journey
• Stay abreast of the latest trends in demand generation and adopt new and innovative methods to remain competitive in the market

Benefits

• Comprehensive health coverage
• Generous PTO
• Parental leave top-up program