Twin Health is hiring a
Senior Director

Summary

Join us in revolutionizing healthcare and building the most impactful digital health company in the world! We are seeking a Lifecycle Member Marketing Strategy Manager to oversee member journey from acquisition, to setting up, scaling, maintaining technical systems, and driving cross-channel campaigns that resonate with our audiences. This role requires a blend of strategic vision, operational expertise, and a deep understanding of MarTech tools and analytics.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 10+ years of experience in lifecycle marketing, MarTech, and B2B marketing (a plus)
• Proven track record of developing and executing successful marketing strategies that drive engagement and retention
• Deep expertise in marketing automation tools, CRM systems, and analytics platforms
• Strong leadership and project management skills, with experience managing cross-functional teams
• Excellent communication skills, with the ability to influence and engage stakeholders at all levels

Responsibilities

• Develop and execute comprehensive lifecycle marketing strategies to engage, retain, and nurture members across their health journey
• Collaborate with the Clinical Operations Team & Product/Engineering Teams to ensure that marketing efforts are aligned with clinical objectives and member needs
• Design and optimize member journey maps, identifying key touchpoints and opportunities for engagement across email, SMS, direct mail, digital marketing advertising, chat, in-app messaging, and other channels as they are implemented
• Implement personalized campaigns based on member data, behavior, and preferences to drive better health outcomes and satisfaction
• Oversee the selection, implementation, and optimization of marketing technology tools, including integration with CRM systems, marketing automation platforms, and analytics tools
• Work closely with solution architects and data team on tool configuration and integrations, ensuring seamless integration between MarTech systems and other business systems to enable data-driven decision-making and personalized marketing efforts
• Lead efforts to continuously improve marketing operations through automation, data management, and advanced segmentation techniques
• Work with VP of Brand and Growth Marketing to build an agile prioritization and marketing process to ensure frameworks are in place to drive the most important marketing incentive to overall company goals
• Leverage data and analytics to measure campaign performance, optimize member engagement strategies, and drive ROI by reducing CAC and optimizing channel efficiency
• Work with a data analytics team to develop and monitor KPIs to ensure the effectiveness of lifecycle marketing efforts, including member retention, engagement rates, and satisfaction scores
• Implement A/B testing and other optimization techniques to refine messaging, offers, and campaign designs
• Set up the tracking and reporting across the entire marketing ecosystem in partnership with our Analytics teams
• Ability to manage a future team of marketing professionals, including lifecycle marketers, MarTech specialists, and data analysts, fostering a collaborative and high-performing environment
• Work cross-functionally with Clinical, Analytics, Product, Technology, and Engineering teams to ensure alignment and drive shared goals
• Maintain relationships with all vendors to ensure full productivity and spend is aligned
• Lead the development of marketing content and assets that support lifecycle marketing efforts, including emails, landing pages, and in-app experiences

Preferred Qualifications

• Experience in lifecycle marketing for growth/early stage companies with experience across b2b2c
• Experience in healthcare, health tech, and/or digital health is preferred

Benefits

• A competitive compensation package in line with leading technology companies
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan