Senior Director - Brand, Content & Communications

Summary

Join Axonius as a Senior Director of Brand, Content & Communications and lead the development and execution of marketing strategies to enhance brand visibility and market positioning within the cybersecurity industry. You will be responsible for building and executing a marketing plan that drives brand visibility, thought leadership, and business growth. This role ensures consistent brand identity and messaging across all channels, effectively reaching and engaging the target audience. You will also oversee a global marketing team, managing hiring, coaching, and development. The position involves strategic marketing planning, campaign management and optimization, performance measurement, budget management, stakeholder relations, and global event strategy execution. You will also lead brand building efforts and manage corporate communications.

Requirements

• 10+ yrs experience in marketing, with a strong focus on cybersecurity or B2B technology
• Proven leadership experience, including managing global teams, setting strategies and driving results
• Ability to develop and execute comprehensive marketing plans that align with business objectives
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Ability to effectively communicate marketing goals and strategies to internal and external stakeholders
• Ability to track and analyze key performance indicators and make data-driven decisions to improve marketing effectiveness
• Familiarity with various marketing channels, including digital marketing, social media, email marketing, and traditional media
• Strong understanding of brand management, branding and marketing principles
• In-depth experience of the cybersecurity industry, including security threats, vulnerabilities, and best practices
• Ability to build strong relations, collaborate effectively, and influence key stakeholders
• Experience with marketing tools, CRM systems and digital marketing platforms
• Excellent written and verbal communication skills, with the ability to effectively communicate with diverse audiences

Responsibilities

• Develop and oversee the execution of marketing plans, including setting priorities, measurable objectives, and strategies
• Define the company’s target audience, identifying key messaging and outline the channels to reach them
• Drive Brand Awareness and Thought Leadership: Define and maintain the company's brand strategy, architecture, and positioning
• Create content, engage in public relations, and participate in industry events to establish Axonius as a leader in cybersecurity
• Oversee digital marketing, email marketing, social media and content marketing efforts
• Monitor and Analyze Marketing Performance: Track and analyze key metrics, identifying areas for improvement, making data-driven decisions
• Develop and track KPIs to measure the effectiveness of marketing campaigns and initiatives
• Hiring, training, mentoring and motivating global marketing professionals
• Develop and manage the marketing budget, and allocate resources effectively
• Build and maintain relationships with key stakeholders, including customers, partners, and media
• Planning and executing conferences, industry events and internal events
• Develop messaging for executive communications, PR and other internal and external communications
• Develop and ensure consistent branding, messaging and positioning across all marketing channels

Benefits

• Remote-first culture
• We have offices in New York, Tel Aviv, Austin, São Paulo, and Washington DC, but the majority of our employees are working from home across the US and internationally
• A focus on career growth
• We offer ongoing growth opportunities, including mentorship programs, a learning and development stipend, and company-wide courses
• 100% coverage of 2 different tiers of employee healthcare premiums
• Dental, vision, and 401k match
• 17 weeks of parental leave for primary caregivers and 8 weeks for secondary caregivers
• Additional time off for important life events like marriage, birth of a grandchild, and more!
• Corporate social responsibility partnerships, employee giving opportunities , and volunteer time off
• Market rate salaries, bonuses, or commissions
• Stock options for all full time employees with equity refresh opportunities
• Highly supported Employee Resource Groups (ERG)
• Executive-level diversity and inclusion goals
• Training, events, and mentorship options