Senior Director, Brand Media Strategy & Planning

Summary

Join Wpromote as a Senior Director of Brand Media Strategy & Planning, leading cross-channel media strategies and fostering collaboration across teams. You will develop innovative strategies, translate complex ideas into compelling campaigns, and guide full-funnel tactical executions. This senior role demands visionary leadership and tactical expertise, requiring a deep understanding of the media landscape and consumer behavior. Wpromote offers a remote-first culture with unlimited PTO, flexible schedules, and comprehensive benefits, including parental leave, 401(k) matching, and various insurance options. The anticipated annual salary ranges from $138,000 to $165,000, plus an annual performance bonus. This position is not eligible for immigration sponsorship.

Requirements

• 8+ years of experience in media planning, media strategy, connections strategy, or related fields
• Proven track record developing and optimizing integrated media strategies across branded content/sponsorships, traditional and digital channels
• Experience leading cross-channel client engagements with minimal oversight
• Background in client and executive relationship management at a senior level
• Experience contributing to new business pitches
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
• Strong analytical skills with the ability to translate complex stories into a simplified approach
• Outstanding communication and presentation skills that inspire clients and teams
• Proficiency in media planning tools and research platforms
• Understanding of measurement methodologies and attribution models
• Bachelor's degree in marketing, communications, business, or related field

Responsibilities

• Lead the overarching guidance of cross-channel media strategies across Branded Content Sponsorships, Programmatic (Display, Video, TV, OTT, Audio, DOOH), Social, Search
• Work closely with Comms & Audience Strategy teams to identify and analyze category, cultural, and consumer insights to inform strategic approaches and media mix recommendations
• Develop deep understanding of client businesses, industries, and competitive landscapes
• Foster collaboration between media, creative, data, analytics, and account teams to ensure proper execution of strategies
• Drive strategic innovation within the organization, facilitating new channel exploration and partner RFPs
• Represent the agency's strategic point of view in client presentations and contributing to new business pitches

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
• Annual performance bonus