Senior Director, Connections Strategy

Summary

Join Wpromote as a Senior Director, Connections Strategy and develop innovative cross-channel media strategies connecting brands with their target audiences. You will leverage consumer insights to craft impactful campaigns, bridging strategic vision with tactical execution. This role requires a deep understanding of the media landscape and strong analytical and storytelling skills. Wpromote offers a remote-first culture with unlimited PTO, flexible schedules, and comprehensive benefits including parental leave, 401(k) matching, and various insurance options. The anticipated annual salary ranges from $138,000 to $165,000, plus an annual performance bonus. This position is not eligible for immigration sponsorship.

Requirements

• 8+ years of experience in media planning, connections strategy, or related fields
• Proven track record developing integrated media strategies across traditional and digital channels
• Experience managing client relationships at a senior level
• Background leading new business pitches, and mentoring media strategy teams
• Experience presenting strategic recommendations to C-suite executives
• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels
• Strong analytical skills with the ability to identify meaningful insights and patterns
• Exceptional storytelling abilities with talent for translating complex ideas into compelling narratives
• Experience developing consumer journey frameworks and campaign platforms
• Good with AI tools and being able to design creative prompts for ideation and framework development
• Excellence in strategic thinking with a consumer-centric approach
• Outstanding communication and presentation skills that inspire clients and teams
• Proficiency in media planning tools and research platforms
• Understanding of measurement methodologies and attribution models
• Bachelor's degree in marketing, communications, business, or related field

Responsibilities

• Lead the development and implementation of comprehensive connections strategies across paid, owned, and earned channels
• Identify and analyze category, cultural, and consumer insights that inform strategic approaches
• Translate client business objectives and consumer insights into compelling campaign platforms and media strategies
• Create and articulate meaningful consumer journeys that map the path to purchase and identify key moments of influence
• Develop strategic narratives that connect brand purpose with consumer needs in authentic ways
• Serve as a strategic thought partner to clients, providing expert guidance on media investment decisions
• Collaborate closely with media, data, and account teams to ensure strategies align with broader campaign objectives
• Foster collaboration between media, creative, data, and account teams
• Establish processes that drive strategic thinking and innovation within the connections team
• Represent the agency's strategic point of view in client presentations and new business pitches
• Contribute to thought leadership initiatives that position the agency as an industry leader

Preferred Qualifications

Advanced degree or industry certifications

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
• Annual performance bonus