Senior Director, Growth & Digital Experience

Summary

Join WordPress VIP as the Sr. Director, Growth & Digital Experience and lead the digital strategy for their enterprise content management platform. You will oversee the website's transformation into a revenue-generating platform, focusing on content, positioning, and user experience to convert visitors into subscribers. Responsibilities include developing and executing website strategy, performance marketing across various channels, and managing a team. You will collaborate with cross-functional teams, leverage data analytics, and ensure alignment with business objectives. Success will be measured by website performance, conversion rates, and customer acquisition. This role requires extensive experience in growth and performance marketing, strong analytical skills, and proven leadership abilities.

Requirements

• Several years of experience in growth marketing, performance marketing, or digital marketing in high growth, matrixed organizations
• Demonstrated expertise in digital marketing channels including SEM, paid social, programmatic, and retargeting, with a deep understanding of customer acquisition and conversion funnels
• Strong analytical skills with proven experience in forecasting, budget management, and optimization
• Hands-on experience in website strategy and CRO, with a proven record of increasing conversion rates and reducing acquisition costs
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and experience with A/B testing tools (e.g., Google Optimize)
• Proven ability to drive cross-functional collaboration and build relationships across marketing, sales, product, analytics, and design teams
• Excellent communication, problem-solving, and project management skills with an ability to thrive in a fast-paced environment
• We are currently seeking candidates who live in North America

Responsibilities

• Develops and executes the vision and strategy of the WordPress VIP website, continually finding ways to demonstrate the best of WordPress in our own website
• Leads long-term and short-term planning to drive conversions, pipeline, and revenue through the website
• Execute website strategy and CRO to enhance customer journey, improve conversion rates, and reduce friction across digital touchpoints
• Partner with product, design, and web development teams to implement A/B testing, personalization, and other conversion rate optimization initiatives
• Use analytics and user feedback to optimize landing pages, forms, and user flows to improve website performance and achieve growth targets
• Work closely with Finance on aligning to business outcomes. Able to develop marketing model forecasts that seek to improve CAC payback
• Use forecasting and scenario modeling to anticipate performance outcomes and adjust strategies based on business needs and growth objectives
• Collaborate closely with revops and finance teams to build and maintain dashboards, providing ongoing insights and clear reporting on campaign results
• Oversee marketing budget allocation to maximize impact and efficiency, driving long-term growth
• Create the strategy and develop, execute, and optimize performance marketing strategies across various channels (e.g., SEM, paid social, display, retargeting) to drive B2B enterprise customer acquisition and growth
• Collaborate with data and analytics teams to track, measure, and report on the performance of digital marketing campaigns, making data-driven adjustments to achieve optimal results
• Oversee channel planning and management to ensure consistent, data-informed, and aligned strategies across paid, owned, and earned channels
• Forecast and plan campaign budgets, continuously optimize campaigns through analysis, insights, and industry best practices to improve channel efficiency and effectiveness
• Leverage customer, product usage, and market insights to inform strategy, optimize experiments, and provide insights for the executive team and stakeholders
• Implement advanced measurement frameworks, leveraging CRM, automation platforms, and analytics tools to track marketing ROI and pipeline contribution
• Ensure alignment between high-level strategy and day-to-day execution across marketing teams and our digital agency
• Manage and optimize marketing resources to meet aggressive growth goals
• Hold the team accountable for delivering results against company KPIs
• Inspire, mentor, and lead across the marketing team as well as across the broader business
• Contribute to building a high-performing, scalable marketing organization
• Considered a talent magnet, you attract and retain top marketing talent while fostering a culture of innovation and accountability

Benefits

• Salary range: $150,000-$220,000 USD
• We’re pleased to offer a straightforward, competitive base salary, providing financial clarity without complex variable components
• This isn’t your typical work-from-home job—we are a fully-remote company with an open vacation policy