Senior Director, Growth Marketing

Summary

Join Juniper Square as a Senior Director of Growth Marketing and lead the top-of-funnel marketing engine, partnering closely with the Sales organization. You will design and execute multi-channel campaigns, lead a high-performing team, and collaborate with various departments to drive business growth. This role requires a deep understanding of enterprise B2B sales environments and experience marketing to multiple personas across complex buying journeys. Private markets experience is highly preferred. The position offers a competitive salary, bonus, equity, and a comprehensive benefits package. You will be responsible for overseeing paid channel strategy, website conversion rate optimization, and developing account-based marketing strategies. You will also work with Content Marketing and Communications to activate high-impact assets to drive qualified demand.

Requirements

• 10+ years in B2B marketing, with 7+ years in a demand generation or growth leadership role, ideally in enterprise SaaS or technology
• Demonstrated success partnering with Sales to build pipeline and execute co-owned GTM strategies
• Proven ability to lead SDR or BDR teams and to integrate their efforts into broader marketing programs
• Deep understanding of enterprise sales journeys and experience designing marketing strategies across stages and personas
• Analytical and goal-driven, with a track record of setting and achieving aggressive pipeline and revenue targets
• Comfortable navigating resource constraints and turning constraints into creativity
• Familiar with marketing and sales tech stacks including Marketo, Salesforce, Gong, Demandbase, Looker, etc

Responsibilities

• Own Juniper Square’s top-of-funnel growth strategy to generate qualified pipeline across SMB, mid-market, and enterprise segments—with a special focus on enterprise personas and complex sales cycles
• Design and execute multi-channel campaigns that are persona-specific and aligned to stages of the sales journey, with tactics including ABM, SDR-driven outbound, webinars/events, paid/organic search, and content syndication
• Partner with Product Marketing to launch new offerings with GTM strategies built for deal acceleration and pipeline conversion
• Drive international demand generation efforts in support of our global expansion
• Lead and grow a high-impact Growth Marketing team, including direct partnership with the SDR organization as a key pipeline-driving channel
• Serve as a day-to-day strategic partner to Sales leadership, ensuring alignment on territory priorities, campaign strategy, lead quality, and outbound sequencing
• Partner with Revenue Operations to rethink funnel architecture, reporting, attribution, and MQL/SQL definitions for better Sales-Marketing integration
• Champion the use of AI and automation to expand reach and efficiency, in alignment with strategic sales goals
• Oversee paid channel strategy (e.g., Google Ads, LinkedIn, retargeting) and SEO efforts with an eye toward enterprise buyer engagement and lead quality—not just volume
• Optimize budget across channels with a focus on efficiency and revenue impact, not just technical execution
• Own website conversion rate optimization (CRO), partnering with the Creative and Corporate Marketing teams to drive persona-based experiences
• Develop and execute account-based marketing strategies targeting priority verticals, enterprise buyers, and key accounts, in close collaboration with Sales and Customer Success
• Leverage personalization, buyer intent data, and tailored content to move deals faster through the funnel
• Work with Content Marketing and Communications to activate high-impact assets—like thought leadership, customer stories, and analyst wins—to drive qualified demand
• Ensure content is tightly aligned to pipeline goals and actively used across digital and partner channels

Preferred Qualifications

Experience in private markets, commercial real estate, or financial services

Benefits

• Health, dental, and vision care for you and your family
• Life insurance
• Mental wellness coverage
• Fertility and growing family support
• Flex Time Off in addition to company paid holidays
• Paid family leave, medical leave, and bereavement leave policies
• Retirement saving plans
• Allowance to customize your work and technology setup at home
• Annual professional development stipend