Director, Growth Marketing

Summary

Join Puzzle Financial, a company reimagining accounting software, as their Director of Growth Marketing or Senior Growth Manager. You will lead the growth engine, generating high-quality trial signups and scaling self-serve and sales-assisted funnels. This highly cross-functional role involves collaborating with various teams to execute a full-funnel strategy across multiple channels. You will drive performance, build a repeatable growth engine, and define the strategy, systems, and team for Puzzle's next growth stage. The position offers a significant impact, working with innovative founders and developing expertise in modern accounting and fintech. Puzzle provides a flexible, remote-first environment.

Requirements

• 6+ years of experience leading growth marketing in B2B SaaS, preferably in early-stage or high-growth environments
• Proven track record driving acquisition across a mix of channels, including paid, SEO, referral, ABM, and partnerships
• Experience working in a product-led growth (PLG) motion and optimizing self-serve funnels
• Deep analytical skills and experience building performance dashboards, forecasting growth, and making data-informed investment decisions
• Strong command of growth tools and platforms: Salesforce, HubSpot, Google Ads, LinkedIn Ads, attribution platforms, etc
• Demonstrated success working cross-functionally with Sales, Product, and RevOps to align on goals and deliver measurable business outcomes
• Comfortable working in a fast-paced environment with a high degree of autonomy and accountability

Responsibilities

• Own and execute Puzzle’s end-to-end growth marketing strategy across paid, organic, referral, ABM, SEO/AI search optimization, and partnerships
• Generate and scale high-quality trial signups to fuel both our self-serve and sales-assisted funnels
• Optimize the growth funnel from first touch to pipeline creation—working closely with Sales, Product, and RevOps to improve handoffs and drive revenue
• Build a rapid experimentation roadmap, testing new channels, messaging, creative, and landing pages to identify repeatable wins
• Analyze performance data using tools like Salesforce, HubSpot, and Looker to guide decision-making and improve ROI
• Manage and allocate the growth marketing budget to hit performance goals around CAC, ROI, and trial volume
• Contribute to the strategic direction of Puzzle’s GTM efforts while building the foundation for a high-performing growth marketing team

Preferred Qualifications

Experience hiring, managing, or mentoring growth marketing talent

Benefits

• Competitive base pay and meaningful equity
• 100% paid employee health, dental, and vision plans (U.S. & Canada vary)
• 10 observed holidays and a flexible PTO policy so you can recharge
• $1000 home office budget to get you set up for success
• $2400 co-working budget for face time with your colleagues
• $600 learning and development budget
• 401K so you can save for your future