Summary
Join MaintainX, a leading workflow management platform, as a Senior Growth Marketing Manager to spearhead experimental marketing initiatives. You will develop and execute testing strategies, discover new channels, manage a budget, and scale successful campaigns. This role demands strategic leadership and hands-on experimentation, requiring the ability to create roadmaps and execute experiments driving customer acquisition. Reporting to the Director of Paid Acquisition, you will be a key member of the Demand Gen team, shaping innovative customer acquisition strategies. The position is remote in Canada or the USA. MaintainX offers competitive salary, equity, benefits, and a collaborative work culture.
Requirements
- 4-year undergraduate degree (quantitative field of study strongly preferred)
- You have 4–7 years of experience in growth marketing/performance marketing, with demonstrated success in channel experimentation and scaling customer acquisition
- Experience managing $1M+ performance marketing budgets
- Deep analytical mindset with proven experience using both quantitative and qualitative data to drive decision-making and tell compelling stories
- Strong track record of managing complex experiments and testing programs, with ability to build and scale net new customer acquisition channels through incremental testing and optimization
- Entrepreneurial mindset with a strong bias for action—you thrive in ambiguous situations and are driven by quantitative results
- Excellent project management skills with proven ability to deliver campaigns on time, on budget, and within scope
- Strong cross-functional collaboration skills and ability to influence stakeholders across different levels of the organization
- Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau)
- Experience leveraging AI to drive testing, optimization, and automation that drive customer acquisition
- Self-driven with a natural curiosity for discovering new growth opportunities—you're at the forefront of the latest technologies and developments
Responsibilities
- Effectively manage a growing channel testing budget, applying rigorous quantitative analysis to optimize performance and maximize return on spend
- Develop and own our digital and offline channel experimentation roadmap. You’ll build scalable testing frameworks and processes that power rapid and effective experimentation
- Analyze both quantitative and qualitative data to identify and prioritize the highest-impact experiments. You’ll design hypothesis-driven experiments with clear success metrics and testing parameters
- Leverage AI tools to drive creative testing, strategic automation, and campaign optimization. You'll balance automation with human insight to maximize campaign performance
- Partner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments. You’ll work closely with partners across the entire organization to drive successful campaigns and programs
- Own communication of experimental results and insights to key stakeholders. You'll develop compelling narratives around your findings and provide clear recommendations for scaling successful initiatives
Benefits
- Competitive salary and meaningful equity opportunities
- Healthcare, dental, and vision coverage
- 401(k) / RRSP enrollment program
- Take what you need PTO