Senior Director, Marketing and Brand Strategy

Summary

Join Circ, a B Corp company and leader in sustainable textile recycling, as their Senior Director of Marketing and Brand Strategy. This remote role, based in the US Eastern Time Zone, requires shaping and maintaining Circ's brand image and ensuring effective resonance with target audiences. You will develop and implement brand/product strategies, oversee marketing and communication initiatives, and advance the company's mission. The position demands significant experience in B2B global marketing, particularly within the fashion or textile industry. Leadership, strategic thinking, and strong communication skills are essential. Circ offers a competitive compensation and benefits package, including stock options, flexible PTO, and comprehensive health insurance.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or related field
• 10+ years of successful strategic marketing experience in B2B global companies
• Experience working in fashion, fabrics or markets related to the textile industry or textile-adjacent specialty materials
• Has grown a new product or product line, especially in B2B categories
• Firm understanding of B2C brand development as a component of B2B ingredient marketing
• Experience driving go-to-market strategy in different business models and channels
• Demonstrated financial acumen, communication and analytical skills
• Demonstrated experience in leading, coaching and developing talent
• Ability to think strategically and creatively
• Ability to effectively network and influence customers, value chain partners and key opinion leaders
• Strong project management skills
• Ability to travel >30%

Responsibilities

• Provide leadership in marketing strategies from ideation to execution in order to make Circ the 1st choice in sustainable materials
• Build brand awareness and create impactful campaigns that resonate with our target audience and drive commercial engagement forward. Develop and implement comprehensive brand and product strategies
• Develop the product marketing strategy in alignment with the business objectives and through collaboration with stakeholders
• Plan and execute marketing campaigns for product launches and key messaging moments. Build a suite of exceptional marketing collateral and sales enablement materials
• Lead creative market development strategy to position the brand optimally in a global, digitally driven product economy
• Inform pricing, go-to-market strategies and customer/category segmentation. Provide market research, competitive analysis and insights to shape brand and product differentiation
• Stay ahead of the curve by continuously monitoring emerging circularity trends, innovations, and competitive activities. Collaborate closely with key stakeholders and adjust marketing strategies proactively in response to industry shifts
• Effectively manage external agencies and support staff

Preferred Qualifications

MBA

Benefits

• Circ stock options
• Flexible PTO, an average of 14 company holidays, in addition to an extended end-of-year break
• Volunteer time off
• Competitive medical, dental and vision insurance
• Employer HSA contribution on certain plans
• Access to health benefits such as a monthly wellness stipend and TalkSpace membership