Senior Director of Marketing

Summary

Join Togetherwork as a Marketing Director and lead the go-to-market execution for its Associations Product Group. You will be responsible for achieving marketing goals across all business lines, leading the Marketing Leadership team, and managing marketing strategies, execution, and brand management. This role involves overseeing two lines of business: membership and events software built on Salesforce and Microsoft CRM 365 platforms. You will report to the Chief Marketing Officer. The position requires a strong background in technology and SaaS marketing, with a proven track record of leading and motivating teams to exceed goals. This is a US remote position with a competitive salary and bonus.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum of 10 years experience in leading the strategic vision and execution of a full marketing function with a focus on technology and/or SaaS solutions
• Experience and understanding of best practices in Digital Marketing, Prospect Demand Generation, Events Marketing, and Customer Marketing for a high-growth company
• Experience with Salesforce required
• Experience overseeing virtual and in-person events of all sizes with diverse stakeholders and audiences
• Experience leading a metrics-driven Marketing team that consistently beat goals
• Experience successfully influencing senior leadership to adopt new ideas, products, and/or approaches

Responsibilities

• Lead product group marketing team with coordinated strategies and execution of marketing plans and achieving defined goals on a consistent basis
• Contribute to product group marketing/sales strategy and planning
• Manage segmentation and targeting strategies, work with team to implement content marketing programs for each audience
• Work with Demand Generation team manager to achieve goals for net-new customer growth
• Lead Customer Marketing initiatives, achieving defined revenue goals across the business for expansion and services
• Work with Creative assets to manage all assets required for the execution of marketing plans

Preferred Qualifications

• MBA preferred
• Strong background in Pardot preferred
• Experience overseeing marketing execution in multiple regions, with a focus on North America and EMEA regions preferred

Benefits

• $1,000 employee referral bonus
• US Remote: $135,000-145,000 USD per year + bonus