Senior Director, Marketing

Summary

Join Promethean as a Sr Director, Marketing and lead global teams in developing and executing strategic marketing plans aligned with company objectives. You will be responsible for creating and implementing a global marketing strategy, collaborating with leadership, identifying marketing requirements, managing budgets, and amplifying Promethean's voice. This role requires strong leadership skills, experience in managing diverse teams, and a proven track record of success in developing and executing marketing strategies. The position offers a competitive salary and a comprehensive benefits package, including medical, dental, vision insurance, retirement plan, paid time off, and parental leave.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field; Master's degree preferred
• 12+ years of marketing experience, preferably in related industry
• 8+ years of marketing leadership experience managing diverse teams, providing valuable feedback, coaching, and mentoring
• Proven track record of measurable success in developing and executing marketing strategies that build brand awareness and positive sentiment through modern marketing activities
• Strong understanding of public relations, brand marketing, and communications principles, with the ability to translate company objectives into actionable plans
• A proven storyteller, with a record of accomplishment of developing engaging content – including brief writing and providing feedback on creative concepts
• Strategic thinker with the ability to anticipate market trends and identify opportunities for brand exposure and engagement
• Experience managing cross-functional teams and driving collaboration across departments to achieve common goals
• Proficiency in using analytics tools and platforms to measure the effectiveness of communication efforts and optimize strategies
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities
• Strong leadership skills with a collaborative and inclusive approach to problem-solving
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale; “connecting the dots”
• Customer-centric and can identify and meet customer needs

Responsibilities

• Create and execute a global marketing strategy/plan that drives awareness and aligns to the pipeline, revenue targets, product marketing and brand strategy
• Collaborate with leadership to develop and execute a comprehensive global marketing and messaging strategy encompassing public relations, social, brand marketing, product marketing and communications strategies
• Identify marketing, sales and channel enablement requirements and gather feedback on marketing activities
• Create marketing and communication plans tailored to support company priorities, incorporating key messages and content to maximize positive exposure and enhance brand awareness in core and growth markets
• Manage a program for Marketing teams to effectively engage customers and stakeholders by communicating our product and brand messaging
• Manage global and regional marketing budgets and program prioritization
• Amplify the voice of the company through proactive outreach initiatives aimed at securing media coverage and increasing market awareness
• Work closely with cross-functional teams to identify opportunities for strategic partnerships, sponsorships, and speaking engagements to further promote Promethean's brand and mission
• Monitor industry trends, competitor activities, and market dynamics to inform communication strategies and adapt messaging accordingly
• Measure and analyze the effectiveness of efforts through key performance indicators (KPIs) and metrics, providing regular reports to leadership
• Ensure that creative teams know what they need to create to meet brand and business objectives
• Holds a key role in the planning and development of go-to-market brand storytelling campaigns and a global calendar which defines marketing priorities
• Drive creative workstreams with the internal creative team to bring the strategy to life visually
• Works cross-functionally on the development of campaigns aligning to campaign strategy
• Manages the relationship with agencies responsible for public relations and media-related communication activities to ensure positive, proactive messaging and discussions exist regarding Promethean
• Oversee the communication of official external and internal company messaging, including global public relations, social media, campaign content, and competitive intelligence
• Helps develop strategies that increase the influence and reach among audiences and increase the share of voice and engagement across social media platforms
• Oversee global persona-based content creation in line with our inbound marketing strategy
• Encourages and promotes cross-functional collaboration among internal teams, including brand, digital, and field marketing, and external agencies to scope and streamline initiatives while ensuring global consistency
• Develop, monitor, and share key performance indicators across the corporate communications strategy
• Hire, motivate, and lead a high-performing team by embracing Promethean core values

Benefits

• Medical, Dental, and Vision Insurance
• Spending Accounts (FSA and HSA)
• Disability Programs
• 401(k) Retirement Plan with Matching
• Generous PTO and Holidays
• Paid Maternity and Parental Leave Program with Child Care Subsidy
• Paid Volunteer Time Off
• Reward and Recognition Program
• Well-Being Programs (For example, company-wide health challenges)