Prevail Legal is hiring a
Senior Director of Marketing

Summary

The job is for a Senior Marketing Director at Prevail Legal, a well-funded startup based in San Francisco. The role involves managing the company's creative services, communication, advertising plans, brand management, social media, websites, digital/print production, and distribution. The position requires a Bachelor's Degree in marketing or communications with a Master's degree preferred, and at least 8 years of experience in the marketing department.

Requirements

• Bachelor’s Degree in marketing or/in communications. Master's degree (highly preferred)
• Minimum of 8 years of experience working in the marketing department
• Strong analytical skills to review business KPIs and optimize campaigns accordingly
• Proficiency with Google Analytics, Mailchimp, and other similar tools
• Experience marketing SaaS products in a B2B environment
• Experience in developing and implementing SEO programs and email marketing campaigns
• Excellent communication skills, both written and verbal, and experience presenting to a high-level audience
• Ability to manage multiple priorities and meet tight deadlines within a team environment with demonstrated success in meeting project deliverables and implementing complex and large-scale initiatives
• Demonstrated leadership qualities and high standards of competence, integrity, professionalism, and the ability to manage a diverse workforce
• Experience with start-up environments

Responsibilities

• Create, implement, and oversee strategic B2B go-to-market initiatives to surpass lead generation goals
• Initiate inbound marketing campaigns to acquire fresh leads
• Work closely with the executive team to align new marketing strategies with business objectives and product development
• Monitor and analyze marketing metrics across channels, overseeing reports and dashboards and providing data-driven recommendations to enhance campaigns consistently
• Develop creative strategy and oversees the execution of marketing deliverables, including digital/print brochures, PowerPoint templates, email campaigns, mobile communications, display ads, and event displays
• Establish, maintain, and build the company’s brand through various print, online and experiential platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral
• Manage key digital marketing platforms such as LinkedIn, Facebook, Instagram, etc
• Manage marketing analytics tools
• Manage and develop direct reports
• Performs other related duties as assigned

Preferred Qualifications

Has a solid understanding of legal industry methodology or experience in SaaS companies

Benefits

• Comprehensive Benefits plan including medical, dental, vision, 401(k)
• Five weeks of PTO and all federal holidays
• Generous Continued Education Allowance
• Employee Stock Option Plan
• Remote First Environment
• An Open, Diverse, and Respectful Working Environment