Senior Director of Solutions Marketing

Summary

Join Harbor's growing team as a Senior Director of Solutions Marketing! You will play a key role in driving market momentum by coordinating marketing, client engagement, and service delivery teams. This impactful position requires creating compelling value propositions, differentiating Harbor's services, and collaborating with cross-functional teams. You will lead marketing campaigns, leverage data for decision-making, and build a high-performing marketing team. The ideal candidate possesses extensive experience in solutions marketing, strategic thinking, and proven success in delivering measurable results within the legal industry. Harbor offers a dynamic work environment and the opportunity to shape the future of the legal industry.

Requirements

• 10+ years in Solutions Marketing
• Proven ability to set annual and quarterly plans and prioritize team projects and workload
• Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy
• Demonstrated prior experience setting and driving successful delivery of complex solutions marketing campaigns. Including the drafting and writing of position papers, value proposition statement and writing marketing collateral
• Experience leading cross-functional agile teams to develop and execute go-to-market strategies and multi-channel marketing programs
• Effective stakeholder management in complex, matrixed leadership structures
• Proven ability to establish a broad vision and take ideas from concept through to completion
• Ability to understand and interpret fundamental workings and trends within the legal industry
• Bachelor’s degree or equivalent

Responsibilities

• Create and evolve messaging and positioning strategies that drive growth
• Draft and maintain value statements, pitch decks, enablement materials, web and other content aligned to the service value drivers
• Ensure our value proposition and messaging differentiate our services portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives
• Maintain close collaboration and partnership with the client engagement teams, delivery teams, marketing, and partners to drive pipeline targets, and expansion
• Work closely with marketing colleagues to generate demand by providing key messaging documents and guidance on in-market campaigns
• Identify and execute marketing activities to drive inbound business from target market segments, serving both top-of-funnel and funnel conversion, and resulting in increased new bookings
• Leverage advanced analytics to optimize performance and measure success
• Be a part of an inspiring team, fostering a culture of excellence and innovation

Preferred Qualifications

MBA