Senior Director, Revenue Marketing

Summary

Join HubSpot's marketing team as the Senior Director, Revenue Marketing for NAM and lead the regional marketing team. You will oversee the GTM marketing strategy for the US and Canada, working closely with sales and customer success leadership. Responsibilities include creating demand-generation programs, building integrated marketing plans, leveraging data for decision-making, and leading a team of marketers. The ideal candidate possesses extensive experience in leading cross-country marketing teams, a deep understanding of the US and Canadian markets, and proven success in delivering effective marketing strategies. A competitive compensation package is offered, including base salary, commission, and bonus, along with potential equity and benefits. HubSpot values flexibility and connection, offering both remote and office-based work options.

Requirements

• Have a track record of leading cross-country marketing teams and extensive experience building and executing a marketing strategy, supporting tactical plans that build demand, increase awareness, and exponentially grow revenue
• Deep understanding of the US and Canadian markets and experience in adapting global go-to-market strategies across multiple segments and countries
• Experience working closely with sales and customer success leaders
• A history of delivering effective marketing strategies from ideation to execution and anchoring across the organization
• Experience using data to inform growth strategies
• Experience in multi-channel demand strategies, including content, campaigns, search, social, paid, and revenue marketing
• Demonstrated ability to lead teams and manage multiple stakeholders and cross-functional programs to achieve outsized results
• The ability to juggle multiple company-wide goals and work with multiple teams at once
• Demonstrated experience in people management, including second-line management, and a passion for fostering an inclusive culture

Responsibilities

• Create demand-generation programs by partnering closely with sales to develop an annual plan
• Serve as one of the business leaders in the NAM region and build demand generation programs to drive new and install base pipeline
• Partner with other regional leaders on programs that can scale globally
• Own and execute end-to-end NAM demand generation programs with cross-functional sales, marketing, and ops leaders
• Understand how all marketing channels work to be able to build integrated plans
• Be an expert at leveraging marketing and sales data to inform decision-making and drive performance retrospectives
• Lead a team of passionate marketers across the US and Canada
• Manage and deploy program budgets to drive scale and ensure high-impact
• Regularly communicate performance, successes, and learnings to Marketing and Sales leadership

Benefits

• Cash compensation range: 231000-369000 USD Annually
• The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office