Senior Director of Product Marketing

Summary

Join Wunderkind as a Senior Director of Product Marketing and lead the development and execution of go-to-market strategies for our product portfolio. You will be a critical leader, crafting compelling messaging, and equipping the sales team for success. This role involves strategic planning, market research, and team leadership. You will collaborate cross-functionally to ensure effective market positioning and resonate with target audiences. The ideal candidate possesses extensive experience in product marketing, a proven track record of leadership, and strong communication skills. Wunderkind offers a competitive salary and benefits package.

Requirements

• 10+ years of experience in product marketing, with at least 3 years in a leadership role
• Proven experience in launching and driving adoption of SaaS or enterprise technology products
• Bachelor’s degree in marketing, business, or a related field

Responsibilities

• Develop and own the product marketing strategy, ensuring alignment with company vision, product roadmap, and market opportunities
• Serve as the voice of the customer, using data-driven insights to inform product development and marketing strategies
• Partner with cross-functional leaders to align product marketing efforts with Wunderkind’s overall business objectives
• Lead go-to-market planning and execution for all product launches, ensuring cross-departmental alignment and readiness
• Define clear value propositions and differentiation strategies for Wunderkind’s products and solutions
• Collaborate with Sales Enablement to create tools, training, and resources to support the sales team in effectively positioning and selling products
• Conduct market research and competitive analysis to identify trends, customer needs, and opportunities
• Define and refine buyer personas, leveraging customer feedback, user behavior, and data analytics
• Craft compelling messaging frameworks and positioning strategies that resonate with target customers across multiple industries and channels
• Develop high-quality content, including white papers, case studies, and presentations, to support marketing and sales efforts
• Build, mentor, and lead a high-performing product marketing team, fostering a culture of innovation, collaboration, and results
• Act as a trusted advisor to Product Management, Sales, Marketing, and Customer Success teams to ensure seamless collaboration and alignment
• Define KPIs for product marketing success and regularly report on progress
• Use data to measure the impact of product marketing efforts and optimize strategies accordingly

Preferred Qualifications

• A strong background in performance marketing, personalization, or eCommerce
• MBA

Benefits

• Fully stocked snacks, beverages, and weekly sandwich bar or catered lunch
• Exceptional management training programs and internal opportunities for 1:1 coaching
• Company support and flexibility through all professional, personal, political, and world news and development
• Generous work life balance with 20 days PTO, 1 floating holiday, 14 National Holiday closures, Summer Fridays, 2 weeks of Newly-Wed PTO, Maternity & Paternity leave offerings