Senior Director of Marketing

Summary

Join Sylogist's Marketing team as a Senior Marketing Director! Reporting to the Chief Revenue Officer, you will lead the development and execution of marketing campaigns across a diverse product portfolio. You'll be responsible for strategic planning, team mentorship, and collaboration with cross-functional teams. Success hinges on your ability to drive revenue results through lead generation and pipeline growth. This role requires a strong analytical mindset, proven experience in software marketing, and excellent communication skills. Sylogist offers a supportive and inclusive work environment with benefits focused on health, wealth, and wellness, along with a healthy work-life balance and primarily remote work.

Requirements

• Strategic thinker with the ability to analyze data and make informed decisions
• 7+ years of experience in the software industry
• Experience managing marketing strategies for a multi-product portfolio
• Attention to detail
• Excellent writing, presentation, and communication skills
• 5+ years of team management
• Track record in delivering revenue results
• Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines
• Demonstrated achievement with results-oriented campaigns and plans
• Experience managing external vendor relationships
• Thorough understanding of current trends in digital marketing
• Ability to think strategically and analytically, and make sound decisions and recommendations
• Willingness to travel as needed to support events, partnerships, or strategic initiatives

Responsibilities

• Define the overall marketing strategy, messaging, and marketing mix
• Champion process improvements in marketing operations, tools, and reporting to optimize efficiency and impact
• Mentor and develop a high-performing marketing team, fostering a collaborative environment that encourages growth and accountability
• Plan and execute a comprehensive marketing plan to drive brand awareness and customer acquisition
• Measure and optimize marketing funnel and programs; report on high-value objectives and metrics, with success measured by contributions to lead generation, pipeline growth, and bookings
• Develop and execute strategic marketing campaigns integrated across Go-to-Market teams (Sales, Customer Success, and Partnerships) and key customer touch points
• Devise and oversee demand generation programs and manage the lead lifecycle process in partnership with the sales team
• Work effectively across internal teams, including sales, customer success, partnerships, and product development
• Build and maintain positive relationships with Microsoft, partners and vendors
• Evangelize brand messaging and best practices, and encourage internal adoption

Preferred Qualifications

• Experience in the Microsoft partner ecosystem and its role in driving SaaS marketing strategies
• Familiarity with account-based marketing and demand generation strategies

Benefits

• A company where you can really make a meaningful impact
• A healthy work-life balance
• Benefits that cover health, wealth, and wellness
• An environment where most of our employees are remote