Senior Director, Product Marketing

Summary

Join ThoughtExchange as a Senior Director, Product Marketing and lead a team in shaping how our innovative platform is brought to market. You will be responsible for market analysis, positioning/messaging, competitive analysis, GTM strategy, sales enablement, customer engagement, product collaboration, and lifecycle marketing. The ideal candidate has 7+ years of experience in a product marketing role, preferably for Software/SaaS companies, and proven experience in a product marketing leadership role. ThoughtExchange offers a competitive salary, comprehensive benefits, a remote-first work environment, and opportunities for professional development. We are committed to creating a more equitable, inclusive, and diverse company. ThoughtExchange offers a generous benefits package, flexible work arrangements, and opportunities for growth and development.

Requirements

• 7+ years in a product marketing role, ideally for Software/SaaS companies
• Proven experience in a product marketing leadership role
• A strategic thinker who can translate business goals into actionable initiatives
• A natural collaborator who excels in cross-functional partnerships
• Strong analytical skills to track performance and drive data-informed decisions
• Passion for mentoring and empowering teams to achieve their best work

Responsibilities

• Conduct comprehensive market research to identify evolving trends, customer needs, and competitive dynamics. Utilize insights to inform strategic decisions and enhance product offerings, ensuring alignment with market demands
• Create and refine tailored value propositions that resonate with target audiences. Develop clear and compelling product positioning statements that effectively communicate the unique benefits and features of our offerings to drive customer engagement
• Continuously monitor industry competitors and analyze their strategies to ensure our product positioning remains relevant and competitive. Adjust marketing tactics as needed to capitalize on market opportunities and counter competitive threats
• Strategically plan and execute product launches, collaborating closely with cross-functional teams to ensure seamless execution. Align go-to-market strategies with organizational goals, fostering an integrated approach to product commercialization
• Equip Sales and Customer Success teams with impactful and effective materials that enhance their ability to communicate product value. Develop training resources and tools that empower teams to engage customers effectively throughout the sales cycle
• Design and implement innovative programs that promote customer education and foster engagement with our products. Focus on building strong relationships with customers to enhance their experience and ensure long-term satisfaction
• Work closely with the product management team to ensure alignment on the product roadmap and gather valuable feedback on features. Facilitate ongoing dialogue to ensure that product development is tightly integrated with market needs and customer expectations. Work closely with Product Management to refine pricing and packaging strategies that enhance market competitiveness and drive revenue growth
• Lead initiatives that drive awareness and adoption throughout the various stages of the product lifecycle. Develop targeted marketing campaigns that engage customers from initial introduction to ongoing usage, maximizing product value and customer
• Guide, support, and empower a team of product marketing and sales enablement professionals
• Forward TE’s Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) supporting TE’s ADEI commitment and initiatives, demonstrating inclusive behaviours and completing all required ADEI training

Benefits

• From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options, and company-wide Mental Health days off scheduled through the year
• Our benefits package also includes maternity & parental leave top-up programs and access to Maple , Inklebot , and Headspace which support our employees' primary care, mental health, and wellness needs
• We’ve been remote-first for over ten years
• We’re contribution-focused and operate on mutual trust because we need you to feel empowered to be your best self. You know the circumstances in which you excel—where you work and how you structure your day
• In addition to competitive pay and benefits, employees receive share options when joining the company. Additional options are awarded throughout your ThoughtExchange career based on ongoing contributions to the company
• We walk the walk when it comes to our product and ensure no important decisions are made without including our employees' perspectives. We value and prioritize everyone’s voice, so we use our anonymous, anti-bias platform to make sure people are comfortable sharing their real thoughts and feedback
• We pay fairly, considering the complexities of market rates, experience, location, and demand. We believe in pay transparency and pay equity
• In addition to remote hubs of employees across Canada and the US and offices in Rossland and Vancouver, we get together as a company every 1-2 years in some pretty cool locations. We also connect virtually as a company every month and celebrate one another in our #gratitude Slack channel
• You can join regular Anti-racism, Diversity, Equity & Inclusion (ADEI) and Learning & Development sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career