Senior Director, Social Strategy

Summary

Join The Krazy Coupon Lady (KCL) as their innovative Senior Director of Social Strategy! This fully remote role, open to candidates in several US states, requires leading and collaborating with social media teams across multiple platforms. You will develop and execute comprehensive social media strategies, manage a team, and ensure high-volume content production. The ideal candidate possesses 8+ years of social media strategy experience, including 5+ years in leadership, and a proven track record of success. This position is crucial for amplifying KCL's reach, fostering community engagement, and driving measurable growth. KCL offers a competitive salary and a people-first culture.

Requirements

• 8+ years of social media strategy experience, with 5+ years in leadership roles
• Proven track record of managing dynamic teams and high-volume production schedules
• Proven track record as a hands-on content creator across major social platforms
• Demonstrated success in building and scaling social media audiences
• Deep knowledge of TikTok, Instagram, Facebook, YouTube, Pinterest, and emerging platforms, including their algorithms, best practices, and content formats
• Experience in retail, e-commerce, or deal-focused content creation
• Active content creator with a strong personal or professional social media presence
• Strong ability to inspire and lead a diverse, remote team in a fast-paced, 24/7 operating environment
• Proven ability to both lead and create alongside the team
• Proficiency in social media analytics tools and ability to translate data into actionable strategies and create performance benchmark systems
• A knack for storytelling, innovation, and engaging content production tailored to platform-specific audiences
• Agility to pivot strategies in response to evolving trends and audience preferences
• Use of Fingers: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand or arm as in handling
• Talking: Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly
• Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound
• Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers
• The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned

Responsibilities

• Maximize Reach
• Build the systems and KPIs to ensure we’re maximizing the reach of every post
• Lead a team that understands the power of great copy and creative—how one social post can be the difference between reaching 1,000 people or 100,000
• Create a North Star focused on making the most out of every opportunity, every deal, every hour
• Balance the right blend of experimentation and repurposing winning strategies to create social content that drives big results
• Develop and execute a comprehensive social media strategy to maximize reach and engagement by platform and audience
• Identify and prioritize new social platforms and trends to stay ahead of the curve
• Collaborate with cross-functional teams (content, retention marketing, and sales) to align social efforts with company objectives
• Lead by example in producing engaging written and video content across all platforms
• Manage a team of social media managers, mentor and develop content creators, fostering a performance-driven culture of excellence
• Oversee scheduling, workflows, and output of full-time and contract staff to ensure 24/7 live content coverage
• Implement performance metrics and analytics to track individual impact
• Guide the production of high-impact, platform-specific social content—driven by our content leads and tailored to the unique characteristics of TikTok, Instagram, Facebook, Pinterest, and other channels—to drive awareness, engagement, and clicks to key URLs and topics, ultimately fueling channel growth and revenue
• Maintain brand consistency and tone across all social media efforts, with a heavy focus on creating content that feels native (not like an ad/brand) to each platform
• Leverage data and insights to refine content strategies and maximize audience engagement
• Build and nurture highly engaged communities, including Facebook Groups, to drive loyalty and advocacy
• Respond to audience feedback and trends in real-time to maintain relevancy and responsiveness
• Establish KPIs and benchmarks to measure the success of social initiatives
• Analyze performance data and deliver regular reports with actionable insights and recommendations
• Optimize strategies based on performance metrics and audience behavior

Preferred Qualifications

• Bonus points for building something from scratch
• Experience building brands primarily through social channels
• Track record of scaling social-first businesses or communities

Benefits

$170,000 - $190,000 a year