Senior Director, US HCP Marketing

Summary

Join Ultragenyx, a biopharmaceutical company focused on rare diseases, as the Senior Director, US HCP Marketing Bone. You will lead all HCP marketing initiatives, maximizing opportunities for patients with rare bone diseases. This role demands a visionary leader with extensive experience in rare disease marketing. You will collaborate with cross-functional teams and external partners to develop and execute brand strategies, launch plans, and ensure compliance. The position offers a remote work model with occasional travel and a competitive salary and benefits package. Ultragenyx prioritizes a supportive and inclusive work environment, fostering professional and personal growth.

Requirements

• Bachelor’s degree in Life Sciences, Business, or related field required; MBA preferred
• 12+ years of marketing experience in the biopharmaceutical industry, with at least 8 years in HCP marketing for rare or ultra-rare diseases
• Strong analytical capabilities with experience interpreting market research to inform guide strategic direction and prioritize tactics
• Expertise in managing external partners, including creative agencies
• Strategic thinker with a creative mindset to develop innovative solutions
• Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts and ensure flawless execution
• Excellent public presentation skills and written communication skills, including with complex scientific and clinical concepts
• Up to 30% travel within the United States is required

Responsibilities

• Lead the development and flawless execution of annual HCP marketing plans, including brand strategies and tactical initiatives to support patient access and HCP engagement, including peer-to-peer education
• Oversee the development and implementation of HCP-focused launch strategies, ensuring alignment with broader organizational goals, using performance metrics to inform adjustments and optimize outcomes
• Demonstrated success in working in matrix environment, work closely with Field Engagement, Market Access, Patient Services, and Global Brand Strategy teams to ensure alignment and seamless execution of US and global marketing strategies and tactics, as well as collaborating with Medical Affairs, Regulatory, Patient Advocacy, and Government Affairs to ensure marketing strategies comply with ethical and legal standards
• Manage all aspects of congress content and execution, including messaging, booth design, onsite materials, and field training
• Establish measurement frameworks for all HCP initiatives, report results, and implement data-driven adjustments
• Analyze market research and insights to inform strategic direction and prioritize initiatives that address barriers to patient flow and access
• Manage relationships with external partners, including advertising and communications agencies, to achieve marketing objectives
• Lead launch readiness meetings, ensuring all stakeholders are aligned on goals and progress

Benefits

• Generous vacation time and public holidays observed by the company
• Volunteer days
• Long term incentive and Employee stock purchase plans or equivalent offerings
• Employee wellbeing benefits
• Fitness reimbursement
• Tuition sponsoring
• Professional development plans
• Annual bonus
• Equity incentives