Orca is hiring a
Market Development Lead

Summary

Join the Market Development Lead, East (~Assoc. Director level) team at Orca Bio as a senior field-based position within the US commercial organization focused on commercial Key Opinion Leader (KOL) engagement, key Center of Excellence (COE) profiling and Commercial onboarding, promotional speaker training and development, and insight generation to inform marketing strategy.

Requirements

• Extensive experience in hematology/oncology and/or bone marrow transplant sales or marketing; including field-based marketing experience
• Leukemia and/or bone marrow transplant clinical fluency
• Academic center account experience
• Launch experience
• Demonstrated ability to work cross functionally with other teams
• 10+ years of related experience with a BA/BS degree in a related discipline; advanced degree preferred (MA/MBA/PharmD)

Responsibilities

• Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives
• Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments
• Manage Commercial KOL engagement planning and execution at major congresses
• Identify KOL champions and lead KOL-specific scientific education and clinical alignment
• Complete pre-onboarding, multi-domain profiling of select COEs
• Lead internal onboarding process at priority COEs to facilitate transition from profiling to Commercial onboarding workstreams
• Act as external point of contact for Commercial onboarding of select COEs, including leading the negotiation and execution of Commercial trade agreements
• Identification, recruitment, and coaching of KOL speakers
• Vendor selection and management
• Content creation and PRC approval
• Bureau management and program execution
• Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process
• Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution
• Management of regional marketing budget
• Integration and strategic planning with regional cross-functional team, including Market Access, Medical Affairs, and Commercial Operations
• Interaction with all levels of the Sales Force to ensure effective communication, alignment, prioritization and implementation of Brand tactics