Senior Email Marketing Manager

Summary

Join AfterShip, a Great Place to Work Certified company, as their Email Marketing Manager and own the email marketing channel, driving customer lifecycle strategy from lead acquisition to retention. You will build scalable programs converting leads into long-term customers, focusing on the North American market. This remote role, preferably based in North America, requires collaboration with global teams. You will report to the Lifecycle Marketing Lead and work with cross-functional teams. The role offers opportunities to expand into broader lifecycle marketing responsibilities as the email channel scales. This is a fast-paced, metrics-driven environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3+ years of B2B email marketing experience, ideally in SaaS or e-commerce environments
• Proficiency in email marketing platforms like HubSpot, Mailchimp, or Instantly.ai
• Strong writing skills in English with a track record of crafting high-converting emails
• Familiarity with global email marketing regulations and best practices
• Analytical mindset with experience using data to guide strategy and improve performance
• Excellent collaboration and project management skills across cross-functional teams
• Detail-oriented, self-driven, and comfortable working in a fast-paced global team

Responsibilities

• Own and execute email marketing strategy to support key lifecycle stages such as lead acquisition, nurturing, cross-selling, onboarding, and retention across AfterShip’s SaaS products
• Develop and manage automated workflows (e.g., welcome series, re-engagement campaigns) using tools like HubSpot, and optimize audience segmentation and targeting
• Analyze performance metrics (e.g., open rates, CTR, conversions, revenue impact) and run A/B tests to continuously improve email effectiveness and ROI
• Collaborate cross-functionally with marketing ops, product marketing, and design teams to ensure copy, layout, and strategy align with brand standards and business goals
• Ensure global compliance with email marketing regulations (e.g., GDPR, CAN-SPAM), and maintain best practices in subscription and data management
• Stay ahead of trends in email and lifecycle marketing (e.g., AI-driven personalization, interactive content) and introduce new tactics to scale the channel

Benefits

• Competitive compensation
• Remote-first/hybrid-flexible work setups
• Healthcare coverage offered from day 1
• Retirement plans including company match
• Annual learning & wellness benefit
• Monthly book perk
• Career progression & professional development
• In-office lunch and commuter benefits for those located in our hub locations