Senior Marketing Manager

Summary

Join Better as a Senior Marketing Manager, Retail, and play a pivotal role in establishing and growing the NEO Home Loans brand. This hands-on role blends strategy and execution, requiring a strategic marketer who is also a doer. You will develop and execute a comprehensive brand strategy, ensuring consistency across all brand touchpoints. Responsibilities include overseeing asset creation, driving brand growth through social media and video content, collaborating with internal and external teams, and providing marketing support to loan officers. You will also partner with loan officers on localized campaigns, oversee digital strategies for lead generation, monitor campaign performance, and support local events. Success will be measured by increased brand awareness, loan officer satisfaction, social media engagement, and improved lead generation and campaign ROI.

Requirements

• 7+ years in mortgage and/or real estate marketing with a focus on brand development, social media, digital marketing, and business development
• A balanced blend of strategic thinking and tactical execution. You dream big and work hard to turn ideas into realities
• An innovative thinker who isn’t afraid to push boundaries and explore new ways to connect with audiences
• A team player who works well with internal teams, external partners, and cross-functional stakeholders
• Someone who wakes up hungry for strategy and thrives on creating impactful work

Responsibilities

• Develop and execute a comprehensive brand strategy for NEO Home Loans
• Ensure consistency across all brand touchpoints, from digital platforms to community events
• Oversee the creation of assets that amplify brand recognition and loyalty
• Drive brand growth and awareness through engaging social media campaigns and video content
• Collaborate with internal and external teams to produce high-quality, creative materials that resonate with local communities
• Ensure our internal customers (our loan officers) receive white-glove marketing support, equipping them with tools and resources to build their networks
• Partner with loan officers on localized campaigns and initiatives tailored to their specific markets
• Oversee digital strategies that drive lead generation, including paid media, email marketing, and SEO
• Monitor and optimize campaign performance to ensure maximum ROI
• Support local and regional events, ensuring that Neo Home Loans is positioned as a leader in the community
• Develop marketing materials and campaigns that align with event goals
• Stay ahead of industry trends, customer needs, and product developments
• Innovate and create new materials, campaigns, and strategies to keep Neo Home Loans at the forefront of the marke

Benefits

• Benefits eligibility effective DAY ONE
• $0 medical plan premium offering coverage nationwide paired with our Health Savings Account that includes an employer contribution (*Additional Medical, dental, vision plan options also all with nationwide coverage)
• Flexible PTO
• Immediate virtual mental health support by licensed therapists for our employees and their eligible dependents age 6 and up! First few visits at no cost to you!
• Personalized care for every fertility and family care journey for our employees and their partner!
• Dependent care benefits (i.e. childcare and/or elder care costs) and commuter benefits both include a company match!
• Discount programs and perks including pet Insurance!