Avalere is hiring a
Senior Engagement Strategist

Summary

The job is for an Engagement Strategist at Avalere Health in the healthcare and life science space. The role involves creating integrated marketing plans, executing them, measuring their impact, collaborating with teams, and providing optimization recommendations.

Requirements

• 3-5 years of digital marketing experience (pharma experience strongly desired)
• Strong background in generating data-driven insights and recommendations
• Ability to articulate engagement strategy recommendations to cross functional internal team and clients teams
• Understanding of basic UX principles for design & development of experiences
• Proficient in Microsoft Office
• Working knowledge of analytics/social media/social listening platforms such as Google analytics, Sprout Social, Netbase, etc

Responsibilities

• Identify opportunities to drive desired behavior with target audiences
• Translate business objectives and brand strategies into integrated, measurable engagement plans
• Oversee the development and execution of individual tactics to ensure alignment to engagement strategy
• Measure the plan’s performance and impact and provide optimization recommendations
• Collaborate with account, media, analytics, and creative teams to ensure that digital and engagement strategies are properly integrated within larger marketing programs
• Inform the marketing approach leveraging data-driven insights from media, analytics and digital trends to inform audience targeting and multichannel or omnichannel campaigns
• Advise on best practices for channels and media formats leveraged to communicate with patient and consumer audiences
• Make strong, well-reasoned recommendations to cross functional teams on how to optimize tactics over time based on data output
• Track, distill, and share relevant digital, technological, and innovation-related insights to the broader team while identifying opportunities for applying to client solutions
• Effectively present in a variety of settings: one-on-one, in small/large groups, as well as outside of the organization

Preferred Qualifications

Practical experience and strong knowledge of using integrated marketing disciplines to create multichannel or omnichannel campaigns including: Content Strategy, SEO/SEM, Social Media, CRM, Direct marketing

Benefits

Avalere Health aims to empower every employee to develop and thrive. They offer a purpose-driven career, personalized learning approach, diversity and inclusion, community engagement efforts, city hubs across North America, Europe, and Asia, flexible working practices, generous company pension/retirement plan, private medical insurance, comprehensive employee wellbeing initiatives, compelling time-off policy, and many other excellent employee benefits