Senior Engagement Strategist

Summary

Join Avalere Health as a Sr. Engagement Strategist and develop, manage strategic deliverables for clients. Oversee and execute daily engagement needs, requiring strategic and executional expertise. You will support the engagement lead in creating customer engagement strategies, develop omni-channel engagement plans, and communicate ideas to internal and external stakeholders. Leverage customer data and insights to design strategies enhancing customer experience, present results to leadership, and optimize engagement efforts. Stay current with industry trends and embrace a collaborative culture. This role requires patient/DTC experience, experience as a lead Engagement Strategist, and 8+ years of strategic planning or marketing experience in healthcare/pharma.

Requirements

• Must have Patient/DTC experience
• Experience as a lead Engagement Strategist
• 8+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
• Relevant category and launch experience
• Experience utilizing strategic tools for analysis
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Bachelor's degree

Responsibilities

• Support engagement lead in the creation of customer engagement strategies that align with the client’s business objectives and growth targets
• Develop omni-channel engagement plans, personas, journey maps, ecosystems ad activation brief
• Experience developing content and tactical strategies for various omin-channels such as website, display, social and CRM and point of care
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Collaborate and co-create with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
• Leverage customer data and insights to design engagement strategies that enhance customer experience
• Present engagement results to executive leadership to demonstrate the impact of strategies
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement
• Embrace a culture of collaboration and innovation within the team, encouraging continuous improvement in engagement strategies

Benefits

• A generous company pension/retirement plan
• Private medical insurance
• Comprehensive employee wellbeing initiatives
• Compelling time-off policy
• Plus many other excellent employee benefits