Senior Strategist

Summary

Join Avalere Health as a Senior Strategist and become a key contributor to the strategy partnerships of our access marketing clients. You will develop a keen understanding of client business requirements, generate insights for brand, creative, and digital strategies, and collaborate with various teams to deliver strategic recommendations. Responsibilities include managing research, synthesizing information, contributing to strategy development, facilitating meetings, monitoring trends, shaping marketing frameworks, developing creative briefs, communicating ideas, and collaborating with colleagues. The ideal candidate possesses 5+ years of strategic planning experience in a healthcare/pharmaceutical advertising agency, experience in brand strategy and DTC/patient and HCP marketing, strong communication skills, and proficiency in strategic tools and processes. A Bachelor’s degree in a relevant field is required. Avalere Health offers a comprehensive benefits package including 401K matching, life insurance, disability coverage, medical, dental, and vision plans, flexible working arrangements, generous paid time off, employee assistance program, enhanced parental leave, and professional development opportunities.

Requirements

• 5+ years strategic planning experience in a healthcare/pharmaceutical advertising agency environment, market access experience a plus
• Experience working in-brand strategy
• Experience in DTC/patient and HCP marketing
• Strong and persuasive communications skills, both written and verbal
• Experience utilizing strategic tools and processes for analysis
• Experience participating in internal and client meetings, workshops, and processes
• Advanced Word, PowerPoint, and Excel
• Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics, or Life Sciences

Responsibilities

• Manage and understand all research relating to audience, brand, and competition (this includes writing or offering a point of view on screening criteria, as well as applying qualitative and quantitative survey tools)
• Synthesize information on product, market category, and audience (patients and caregivers) to derive insights that can be leveraged to build brand, creative, and engagement strategies
• Contribute to the development of personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity, creative briefs, and message strategy
• Help facilitate workshops, training meetings, launch meetings, and other key events on behalf of market/patient access marketing clients
• Monitor cultural and social trends, their impact on target attitudes, behavior, and perceptions, using a variety of market and research tools
• Shape the development of fundamental marketing strategy frameworks and tools, including strategic platforms, belief continuums, strategy maps, brand ladders, and brand positioning
• Contribute to or lead the development of tight, inspiring creative briefs and translate brand insights into ideas
• Clearly communicate and present ideas, POVs, and strategies to internal teams and clients
• Collaborate with colleagues from account, scientific, creative, and engagement strategy teams

Preferred Qualifications

Knowledge of Veeva submissions and the legal/medical review process desirable

Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind
• Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year
• We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August
• Access free counselling through our employee assistance program and personalized health support
• Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey
• You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business