Senior Manager, Marketing Operations

Summary

Join ScienceLogic as a Senior Manager of Marketing Operations to lead and scale marketing technology, automation, data infrastructure, and campaign execution processes. Oversee end-to-end marketing operations across systems, data, and performance reporting. This role requires a Marketo Certified Expert with deep Salesforce expertise and strong cross-functional leadership. You will oversee the strategy and execution of marketing operations, ensuring alignment with business objectives and data-driven decision-making. The position involves close collaboration with global marketing, sales, revenue operations, and digital teams. This is a U.S.-based role, with a hybrid option in Reston, VA or remote work.

Requirements

• 8–10+ years of experience in B2B marketing operations, with 3+ years in a leadership or strategic role
• Marketo Certified Expert (Required); advanced skills in campaign architecture, automation, and troubleshooting
• Extensive experience with Salesforce CRM for campaign tracking, pipeline reporting, and lead management
• Proven ability to lead cross-functional projects involving marketing, sales, and IT stakeholders
• Deep understanding of marketing attribution, funnel metrics, and database segmentation
• Experience managing a complex martech stack in a global or enterprise B2B environment
• Strategic thinker with strong documentation, communication, and analytical skills
• Demonstrated success in scaling operations and enabling measurable revenue impact

Responsibilities

• Own and optimize integrations between Marketo, Salesforce, and other martech tools to enable data integrity, attribution accuracy, and campaign effectiveness
• Design and implement advanced marketing automation workflows, lead scoring models, segmentation logic, and nurture strategies
• Evaluate and introduce new tools to improve automation, personalization, and operational scale
• Lead A/B testing, deliverability optimization, and system architecture planning
• Define and govern the campaign operations framework, ensuring consistency, scalability, and documentation across regions and teams
• Partner with Demand Generation, Digital, and Product Marketing teams to operationalize complex, multi-channel campaigns
• Monitor campaign setup, execution, and QA processes to ensure flawless delivery and data capture
• Troubleshoot sync errors, process gaps, and tracking issues across the lead lifecycle
• Lead the design and maintenance of dashboards and reports in Salesforce, Marketo, and Power BI (or similar platforms) to measure pipeline performance, ROI, and operational KPIs
• Provide actionable insights on marketing performance, funnel conversion, and campaign attribution to influence strategic decisions
• Drive improvements in lead attribution and forecasting models to better support marketing and sales alignment
• Implement predictive models and performance benchmarking to support pipeline acceleration
• Develop and enforce SOPs for campaign operations, lead management, and data compliance
• Establish scalable processes for campaign intake, prioritization, and SLA management
• Lead process audits and optimization initiatives across the martech ecosystem
• Ensure compliance with global and U.S. data privacy regulations (e.g., GDPR, CCPA)

Preferred Qualifications

Power BI or other analytics/reporting platform experience (preferred)