Senior Enterprise Product Marketing Manager

Summary

Join Juniper Square as a Senior Enterprise Product Marketing Manager and play a pivotal role in expanding our presence in the enterprise segment of private markets. This strategic position demands close collaboration with Sales and Growth Marketing teams. You will spearhead the development of our enterprise persona playbook, drive sales enablement initiatives, and craft targeted messaging and positioning to secure deals. Success in this role hinges on a deep understanding of complex buying groups, a passion for shaping enterprise GTM strategies, and the ability to create compelling messaging that resonates with each persona throughout the sales cycle. Reporting to the Head of Product Marketing, you will work closely with the Head of Growth Marketing to drive pipeline and revenue. The ideal candidate is highly motivated by revenue impact, thrives on cross-functional collaboration, and loves working hand-in-hand with Sales to move opportunities forward.

Requirements

• 7+ years of experience in B2B product marketing or enterprise GTM strategy roles, ideally within SaaS or FinTech
• Deep understanding of complex enterprise sales cycles, with a strong bias toward supporting Sales and influencing deal outcomes
• Proven success developing persona-based messaging, positioning, and enablement materials that drive results
• Exceptional written and verbal communication skills—able to translate nuanced market insights into clear, compelling GTM artifacts
• Highly collaborative and low-ego operator who excels in cross-functional environments

Responsibilities

• Develop and maintain Juniper Square’s enterprise persona playbook, detailing buyer and influencer roles, priorities, objections, and content needs at every stage of the enterprise sales journey
• Conduct deep voice-of-customer research via customer interviews, win/loss analysis, and Sales feedback to continuously refine and enrich understanding of personas and enterprise use cases for our technology and services
• Build cross-functional alignment around personas by regularly disseminating actionable insights to Growth Marketing, Sales, and Product teams
• Work directly with Sales leadership and top enterprise sellers to co-create collateral for each stage of the enterprise buying process (e.g., executive briefs, ROI narratives, competitive battlecards, stakeholder-specific decks)
• Ensure Sales teams are armed with compelling, personalized messaging for each key persona (CFOs, COOs, Heads of Investor Relations, Tech stakeholders, etc.)
• Act as the internal expert on deal dynamics, playing an active role in shaping messaging and positioning strategies for high-stakes opportunities
• Develop persona-specific positioning and messaging frameworks that clearly differentiate Juniper Square’s value proposition for each enterprise stakeholder
• Ensure all outbound marketing efforts (from Growth Marketing to Customer Marketing) are grounded in strong, persona-relevant messaging
• Regularly assess and evolve positioning based on market feedback, competitive shifts, and product innovation
• Collaborate closely with the Sr. Director of Growth Marketing to align on enterprise campaign strategy and provide persona inputs that drive message-market fit
• Partner with Product to translate complex capabilities into clear, resonant value propositions for enterprise buyers
• Support Customer Marketing in leveraging customer stories that validate messaging with real-world proof

Preferred Qualifications

• Experience in private markets (real estate, private equity, or alternative investments) is a strong plus
• Ability to thrive in a fast-paced, entrepreneurial environment with a focus on outcomes over activity

Benefits

• Health, dental, and vision care for you and your family
• Life insurance
• Mental wellness coverage
• Fertility and growing family support
• Flex Time Off in addition to company paid holidays
• Paid family leave, medical leave, and bereavement leave policies
• Retirement saving plans
• Allowance to customize your work and technology setup at home
• Annual professional development stipend