Senior Events Manager

Summary

Join Fable, a company focused on digital accessibility, as their Senior Events Manager. You will lead the development and execution of a comprehensive B2B event strategy, encompassing both digital and in-person formats. This role requires collaboration with various teams to build brand awareness, generate leads, and strengthen customer relationships. The position blends strategic planning, brand thinking, and operational execution, demanding strong organizational and communication skills. Fable is a remote-first company, open to Canadian applicants willing to work close to EST hours. If you're passionate about inclusive design and possess relevant experience, apply now!

Requirements

• 7+ years of experience in B2B event marketing, brand experiences, or field marketing—ideally in SaaS, tech, or design-centric industries
• Proven track record of leading event strategy, logistics, and execution for both digital and in-person formats
• Strong understanding of brand building and experiential marketing
• Experience working with ABM strategies and collaborating closely with Sales and RevOps
• Excellent communication, negotiation, and project management skills
• Highly organized, detail-oriented, and thrives in a fast-paced, cross-functional environment
• Comfortable managing budgets, timelines, vendors, and multiple projects simultaneously
• Willingness to travel for events as needed
• Passionate about inclusive design and excited to learn more about accessibility and creating truly accessible events
• A collaborative partner who loves connecting the dots across teams
• Resourceful, proactive, and adaptable—you don’t wait to be told what to do
• Curious about what makes an experience memorable and impactful
• Open to feedback and constantly looking for ways to improve

Responsibilities

• Lead event strategy & planning
• Build and manage a rolling calendar of key industry events, hosted experiences, and sponsorship opportunities aligned to our GTM priorities
• Collaborate with internal teams to ensure our events ladder up to integrated campaign and brand strategies
• Identify and secure speaking opportunities for Fable leadership and SME’s at industry events and thought leadership platforms
• Partner with Sales, Customer Success to identify high-impact events that drive pipeline and customer community and relationships (i.e customer-focused webinars, roundtables)
• Define event goals, KPIs, and ROI metrics—ensuring every event serves a clear business purpose
• Work closely with RevOps and Marketing to ensure event attribution, lead capture, and pipeline measurement are integrated into our CRM and MAP workflows
• Regularly report on event performance, learnings, and recommendations for improvement
• Cultivate and manage relationships with external event partners, sponsors, and associations in the accessibility and UX space
• Represent Fable at events and help evangelize our mission to create an inclusive digital world
• Execute unforgettable experiences that elevate our brand
• Own end-to-end planning for all events—from logistics and budget management to creative production and on-site execution
• Design engaging, accessible booth experiences and event activations that reflect Fable’s values and brand identity
• Manage vendor relationships, event platforms, contractors, and swag suppliers to ensure smooth operations and delivery
• Act as the lead coordinator for on-site staff and executives, ensuring alignment and readiness before, during and post events
• Implement pre- and post-event engagement strategies in partnership with Demand Gen and Sales
• Collaborate with Design and Content to create cohesive, on-brand event collateral and experiences
• Build and maintain an inventory of swag, signage, and brand materials—ensuring consistent quality and thoughtful distribution
• Develop creative branded giveaways, VIP kits, and custom activations that support ABM, customer loyalty, and prospecting efforts
• Track and analyze how our brand shows up at events and iterate based on learnings and feedback

Preferred Qualifications

Located in Canada, willing to work close to EST hours - East Coast based and EST hours preferred

Benefits

• Stock options
• Career progression
• Professional development
• Health/dental benefits