Senior Manager, Events Marketing

Summary

Join Empowerly, an EdTech company, as our Senior Manager of Events Marketing! You will own the event marketing function, creating memorable in-person, virtual, and hybrid experiences. This role requires building a company-wide event strategy, designing brand and revenue-driving activations, and partnering with sales to generate qualified leads. You will manage event execution, optimize lead capture, and explore AI tools to enhance efficiency. Success will be measured by measurable leads, a repeatable field marketing playbook, and strong internal collaboration. This is a remote-first position.

Requirements

• BS in Marketing, Integrated Marketing, Communications, Product Marketing, etc ; MBA preferred
• 7+ years of experience in event marketing with a strong record of delivering impact across in-person, virtual, and hybrid formats
• Deep understanding of lead generation, campaign development, and event funnel metrics
• Fluency in CRM and marketing tools (HubSpot preferred) for event setup, lead capture, and reporting
• Experience building scalable programs with limited resources
• Ability to work cross-functionally within Marketing, BDRs, AEs, and analysts to drive pipeline outcomes
• Excellent project management, vendor negotiation, and communication skills
• Strong analytical instincts — you know how to measure success, tell a data story, and iterate

Responsibilities

• Own and execute a company-wide event strategy aligned to marketing and sales objectives
• Design a mix of brand and revenue-driving activations—from school-based events and regional field campaigns to national conferences and virtual webinars
• Develop event plans that map to buyer personas and lead lifecycle stages
• Create field marketing programs that directly support the BDR and AE teams
• Partner with sales to pre-load events with target leads, then follow up with campaign-driven outreach
• Track and optimize lead capture and routing in HubSpot and Salesforce
• Serve as a bridge between marketing events and sales pipeline acceleration
• Manage end-to-end event execution: budget, vendors, timelines, logistics, and on-site operations
• Drive digital experiences using webinar and virtual event platforms
• Ensure every event has clear KPIs, follow-up workflows, and post-event insights
• Explore and recommend AI tools that improve event planning, lead scoring, personalization, and post-event engagement
• Work closely with our Senior Marketing Analyst to implement automations via HubSpot or other marketing tech
• Stay current on AI trends in marketing and event execution
• Build relationships with school administrators, PTAs, conference organizers, and education communities
• Lead co-marketing events and sponsorship opportunities that grow brand awareness

Preferred Qualifications

• Familiarity with AI tools, marketing automation, or prompt-based platforms is a plus
• Experience in education, edtech, or mission-driven sectors is a bonus

Benefits

$130,000 - $160,000 a year