Senior Events Manager

Summary

Join Salsify, a leading commerce infrastructure company, as a Senior Events Manager. You will lead the strategy, planning, and execution of high-impact trade shows and corporate events, driving brand awareness and generating sales. This role requires end-to-end event management, cross-functional collaboration, and budget oversight. You will develop and implement event strategies, manage logistics, and measure event success. The ideal candidate possesses strong operational expertise, exceptional communication skills, and experience managing large-scale B2B events. Salsify offers a competitive salary, equity, and a comprehensive benefits package.

Requirements

• 8+ years of experience in event strategy, trade show management, and corporate event planning, preferably in a SaaS-based B2B technology company
• Proven experience managing large-scale, high-visibility events with multiple stakeholders and competing priorities
• Strong project management skills, with the ability to lead cross-functional teams, manage complex logistics, and drive alignment across departments
• Expertise in budget management, cost optimization, and financial reconciliation
• Strong ability to strategically problem-solve and make real-time decisions under pressure
• Exceptional communication, negotiation, and leadership skills, with the ability to influence stakeholders at all levels
• Ability to thrive in a fast-paced environment, adapting quickly to changing business needs
• Expected travel: 25% but may increase / fluctuate based on business needs

Responsibilities

• Develop and implement a comprehensive event strategy, ensuring alignment with marketing and sales objectives
• Own the end-to-end event lifecycle, including planning, logistics, execution, and post-event analysis
• Oversee the development of trade show booths, sponsorships, and marketing activations, ensuring impactful brand presence
• Manage event staffing, speaker coordination, and audience engagement strategies
• Act as the primary liaison between internal stakeholders, external vendors, and trade show organizers
• Partner closely with Marketing, Sales, Product, and Executive teams to ensure events drive measurable business impact
• Lead internal teams through pre-event planning, execution, and post-event follow-ups, ensuring alignment with key objectives
• Manage event budgets, contracts, and vendor negotiations, ensuring cost efficiency and ROI
• Oversee all logistical aspects, including venue selection, exhibit design, travel coordination, and on-site execution
• Ensure compliance with industry best practices and risk management protocols
• Develop KPIs and success metrics to evaluate event effectiveness and business impact
• Conduct post-event reporting, including attendee feedback, pipeline contribution analysis, and recommendations for future improvements
• Drive continuous innovation in event experiences to enhance engagement and return on investment

Benefits

• Health & medical benefits
• Flexible spending accounts
• Flexible PTO
• Equity in the form of stock options
• In addition to base salary, some eligible roles may also have a commission plan or a bonus incentive