Senior Field Marketing Manager

Summary

Join Visier, a leader in people analytics, as a Senior Field Marketing Manager! Reporting to the Director of Field Marketing, you will be a strategic marketing leader driving revenue growth. Collaborate with sales and business development teams to execute integrated field marketing and ABM programs. You will need a deep understanding of the B2B SaaS landscape and ABM. This role demands strong analytical and communication skills, along with experience in managing multiple projects. The ideal candidate will have 7-10 years of B2B marketing experience, including at least 4 years in field marketing for a high-tech company. Visier offers a competitive salary and bonus structure.

Requirements

• 7-10 years of B2B marketing experience, with a minimum of 4 years in field marketing for a high-tech company. Proven success in developing and executing integrated marketing campaigns that drive pipeline and revenue growth
• Deep understanding of ABM principles and best practices. Demonstrated ability to design and implement successful integrated ABM programs
• Strong analytical and strategic planning skills. Ability to translate business objectives into actionable marketing strategies
• Exceptional interpersonal and communication skills. Ability to build strong relationships with sales leaders and cross-functional teams
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in a fast-paced environment
• Proficiency in marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce.com), and ABM tools (e.g., Demandbase)
• BA/BS or equivalent University degree; an advanced degree is a plus

Responsibilities

• Lead the strategy and execution of a comprehensive integrated marketing plan for the assigned territory/segment, including budget requirements, goals, and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates, and ROMI
• Partner with regional sales leaders, account executives, and business development representatives to understand their needs and priorities. Develop and execute strategic marketing programs that support their account plans and drive pipeline generation
• Plan and execute high-impact campaigns, including in-person, or virtual third-party or proprietary events such as conferences, webinars, and executive roundtables. Oversee all aspects of event logistics, from venue selection, communications, speaker management, attendee engagement and post-event follow-up
• Design and implement sophisticated ABM programs targeting key accounts, personalizing messaging, and accelerating deal progression. Leverage a variety of tactics, including targeted advertising, direct mail, events, and customized content
• Work closely with product marketing, demand generation, corporate events, and content teams to ensure alignment and maximize campaign effectiveness. Share best practices, feedback from sales, and contribute to the overall success of the marketing and sales partnership
• Regularly monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Identify trends, optimize campaigns, and measure the impact of marketing activities on pipeline and revenue

Preferred Qualifications

• Experience in the HR technology space and a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies
• Ability to travel 25% of the time

Benefits

• The base pay range for this position in the US is $130k - $160k + bonus
• Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.) which our Talent Acquisition team will share with you if you interview for the role