Senior Field Marketing Manager

Summary

Join Cloudflare as a Senior Field Marketing Manager, Enterprise, Central Region to build the growth marketing strategy and manage field initiatives from end-to-end marketing to the Enterprise segment in the US.

Requirements

• Must have 8+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, etc.)
• Must be comfortable with reporting and communicating marketing impact across the organization
• Analytically inclined, exceptional organizational skills, with rigorous attention to detail
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
• Prior marketing experience in a high growth company in the SaaS, security, or network space, combined with knowledge of how the Internet works is a plus
• Experience delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives executed under an integrated ABM strategy
• Understanding of the customer journey and the best marketing approaches by stage
• Hands-on experience with Salesforce, Marketo, Tableau (or other marketing automation and analytics tools)
• Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with curious and creative mindset
• Team player with exceptional organizational skills, and the ability to work strategically and tactically
• Ability to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
• Excellent writing and presentation skills
• Ability to travel when needed (30-40%)

Responsibilities

• Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities in order to grow our customer base and drive demand for Cloudflare
• Identify opportunities to drive various hosted event formats such as: CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences
• Work with cross-functional team members (Sales, BDRs, MarkOps, MarTech, SalesOps, ABM Marketing, Product Marketing, Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs
• Ensure that your accounts get the right share of corporate and regional resources that provide marketing aircover (Branding, PR, ABM, Pay Per Click, Social, Advertising, Outbound Campaigns, etc)
• Help evaluate and manage external vendors and third-party event sponsorship opportunities based on market reach and audience relevance
• Track spend within the allocated budget, and build effective reports to determine performance and ROI (efficiency) of marketing initiatives
• Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region
• Be responsible for communications to regional stakeholders on results, issue management, and feedback loops

Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance
• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan
• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave