Senior Field Marketing Specialist

Summary

Join Brightcove as a Senior Field Marketing Specialist, Americas, and contribute to the development and execution of regional marketing strategies aligned with sales goals. Collaborate closely with sales, product marketing, and global marketing teams to create localized campaigns and events. You will play a key role in ensuring consistent messaging and program execution, measuring impact, and optimizing performance. Responsibilities include developing regional marketing plans, supporting event marketing, designing regional campaigns, enabling sales, localizing marketing strategies, and collaborating cross-functionally. Success requires strong project management, sales collaboration, analytical, and communication skills, along with familiarity with marketing technologies. Brightcove offers a competitive compensation and benefits package.

Requirements

• 5 years of experience in field marketing or demand generation in a B2B SaaS or technology company
• Strong background in event marketing, including trade shows, webinars, and regional events
• Proven experience executing and optimizing regional marketing programs, demand generation, and account-based marketing strategies
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
• Experience working directly with sales teams to align marketing efforts with sales goals and drive measurable results
• Ability to measure the effectiveness of campaigns and optimize based on key performance indicators (KPIs) such as lead generation, pipeline velocity, and sales conversion
• Excellent verbal and written communication skills, with the ability to develop compelling messaging and influence stakeholders
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot), CRM systems (Salesforce), and analytics platforms
• Self-motivated, can-do attitude, with the ability to work independently, manage competing priorities, and adapt to a rapidly changing environment
• Results-driven with a strong focus on delivering high-impact marketing programs that drive business growth
• Collaborative team player who thrives in a fast-paced, dynamic environment
• Creative, with a keen understanding of how to tailor messages and campaigns to diverse audiences

Responsibilities

• Execute annual and quarterly regional field marketing plans focused on our land and expand strategy to meet regional sales targets
• Work closely with central marketing and campaign teams to align regional needs with overall company and GTM goals and appropriate tactics based on budget, resources, and KPI targets
• Support the planning and execution of field events, including industry conferences, regional roadshows, user groups, webinars, and executive briefings, to drive awareness, engagement, and lead generation
• Design and implement field marketing plans tailored to the specific needs of the Americas region
• Work closely with the sales team to align on objectives, messaging, and desired outcomes
• Collaborate with sales teams to create and deliver targeted marketing collateral, tools, and campaigns that help sales reps engage prospects effectively and drive the sales pipeline
• Adapt global marketing strategies and content for regional markets, ensuring relevance and resonance with local audiences, industries, and customer needs
• Partner closely with field sales teams to ensure alignment of field marketing efforts with sales targets, KPIs, and customer acquisition goals
• Work with product marketing and corporate marketing teams to ensure that campaigns and messaging align with the broader go-to-market strategy and brand guidelines
• Regularly communicate with key stakeholders, including regional sales leaders, to understand local challenges, opportunities, and feedback on marketing effectiveness
• Support the development and execute demand generation campaigns that drive qualified leads, nurture existing prospects, and convert them into sales opportunities. Working in partnership with Digital Strategy and Performance Marketing teams
• Support the development and implementation of ABM strategies in collaboration with sales to target high-value accounts and increase engagement and conversion within key accounts. Working in partnership with Digital Strategy and Performance Marketing teams
• Monitor, track, and report on the effectiveness of field marketing programs
• Use data-driven insights to adjust tactics, optimize for higher engagement, and improve ROI
• Work closely with a centralized campaign management team
• Leverage tools like CRM systems, marketing automation platforms (e.g., Marketo, HubSpot), and analytics platforms to measure campaign impact and report on key metrics (pipeline growth, event attendance, lead conversion, etc.)
• Work closely with a centralized campaign management team
• Manage field marketing budgets for regional programs and events, ensuring cost-effective and efficient execution of campaigns

Benefits

• Unlimited paid time off
• 401(K) matching
• Health insurance (medical, dental, and vision)
• Generous employer Health Savings Account (HSA) contributions
• Tuition reimbursement
• 100% paid parental leave
• Bonus or commission
• Brightcove stock