Senior Growth Analyst

Summary

Join Power Digital, a tech-enabled growth firm, as a Sr. Marketing Analyst to audit current and prospective clients’ marketing performance. You will review marketing and business-level KPIs to diagnose growth constraints, recommending modern measurement techniques. Interpret Marketing Mix Models and propose recommendations to optimize marketing programs. Collaborate with the Data Intelligence & Sales team to communicate findings for client pitches (this role is not directly client-facing). The ideal candidate possesses 5+ years of cross-channel marketing program management experience and a deep understanding of digital marketing. Success in this role requires proficiency in various marketing platforms and statistical models. Power Digital values diversity and inclusion.

Requirements

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and the entire digital marketing landscape
• Experience managing or work with large sets of campaigns data ($100k+ spend per month per client)
• Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms

Responsibilities

• Diagnosing: reviewing business and marketing KPIs to determine growth constraints
• Research : learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Analysis: interpreting Marketing Mix Models to and proposing recommendations to optimize the marketing program based on those results
• Planning : determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel

Preferred Qualifications

• Familiarity with audience insight tools such as Global Web Index a plus
• Familiarity with Asana and Slack a plus
• Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses a plus